BROOMFIELD, Colo., Sept. 24, 2020 /PRNewswire/ -- Crocs, Inc.
(NASDAQ: CROX), a global leader in casual footwear for women, men
and children today announced that Charisse
Ford Hughes has been appointed to its board of directors
effective October 1, 2020.
A seasoned marketing executive, Ms. Ford Hughes brings decades
of global consumer marketing, e-commerce, and product development
experience to the Crocs board. She currently serves as Senior Vice
President and Global Chief Marketing Officer of Kellogg Company,
where she is responsible for building global strategies for the
company's portfolio of snack and cereal brands.
Before joining Kellogg earlier this month, Ms. Ford Hughes led
the transformation of Pandora Jewelry's digital marketing efforts,
resulting in improvements in brand strength, brand equity, and
omni-retail performance as Chief Marketing Officer for the Americas
region. Ms. Ford Hughes has also held senior marketing and
leadership positions at consumer brands including Avon Products,
Inc., the Sara Lee Corporation and Estée Lauder Companies, Inc.,
where, as Senior Vice President, she drove all product, consumer,
and digital marketing for the global cosmetics brand.
Her consumer-centric marketing approach combined with extensive
experience adapting to evolving consumer needs and business cycles
will be leveraged to help Crocs expand its desirability, relevance,
and consideration on a global scale.
"We are pleased to welcome Charisse to the Crocs board of
directors," said Thomas J. Smach,
chairman of the board. "She is a thoughtful, data-driven executive
who has displayed, time and again, that brands can create positive
results and shareholder value by understanding and responding to
evolving consumer trends. Her experience across brand management,
e-commerce, and data and analytics will play an important role as
we accelerate the Crocs brand globally."
"As a marketer entrenched in culture, I share not only a passion
for the brand and its iconic product, but also embrace its mission
to make everyone comfortable in their own shoes," said Ford Hughes.
"I'm humbled to join such a passionate, talented team of directors
and am eager to make an impact as the Crocs brand continues to
execute against its growth strategy."
Crocs Chief Executive Officer Andrew
Rees added, "Charisse has a proven track record of aligning
global brands with their consumers in strategic and innovative
ways. We welcome her deep understanding of the nuanced marketing
landscape as we continue to position Crocs for sustainable,
profitable growth and are thrilled to have her join us."
Ms. Ford Hughes currently serves on the board of the Baltimore
Development Corporation and serves as a board advisor to
Pixability, a video advertising platform company. She earned an
undergraduate degree in Finance from Howard
University and her MBA in Finance and Marketing from the
J.L. Kellogg School of Management at Northwestern
University.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative
casual footwear for women, men, and children, combining comfort and
style with a value that consumers know and love. The vast majority
of shoes within Crocs' collection contains Croslite™ material, a
proprietary, molded footwear technology, delivering extraordinary
comfort with each step.
In 2020, Crocs declares that expressing yourself and being
comfortable are not mutually exclusive. To learn more about Crocs
or our global Come As You Are™ campaign, please visit www.crocs.com
or follow @Crocs on Facebook, Instagram, and Twitter.
Forward Looking Statements:
This press release includes estimates, projections, statements
relating to our business plans, objectives, and expected operating
results that are "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995, Section 27A
of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements include, but are not limited
to, statements regarding our expectations regarding long term
revenue and business strength and profit growth. These statements
involve known and unknown risks, uncertainties and other factors,
which may cause our actual results, performance or achievements to
be materially different from any future results, performances, or
achievements expressed or implied by the forward-looking
statements. These risks and uncertainties include, but are not
limited to, the following: the COVID-19 outbreak and related
government, private sector, and individual consumer responsive
actions; current global financial conditions, including economic
impacts resulting from the COVID-19 outbreak; the effect of
competition in our industry; our ability to effectively manage our
future growth or declines in revenues; changing consumer
preferences; our ability to maintain and expand revenues and gross
margin; our ability to accurately forecast consumer demand for our
products; our ability to successfully implement our strategic
plans; our ability to develop and sell new products; our ability to
obtain and protect intellectual property rights; the effect of
potential adverse currency exchange rate fluctuations and other
international operating risks; and other factors described in our
most recent Annual Report on Form 10-K under the heading "Risk
Factors" and our subsequent filings with the Securities and
Exchange Commission. Readers are encouraged to review that section
and all other disclosures appearing in our filings with the
Securities and Exchange Commission.
All information in this document speak only as of the date of
this press release. We do not undertake any obligation to update
publicly any forward-looking statements.
Category: Investors
Investor Contact:
Cori Lin, Crocs, Inc.
(303) 848-5053
clin@crocs.com
Media Contact:
Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com
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SOURCE Crocs, Inc.