NEW BRUNSWICK, N.J. and
MONTREAL, Jan. 21, 2020 /CNW/ -- Engagement Labs Inc.
(TSXV: EL) (the "Company") announced today that it has signed a
contract to conduct a TotalSocial® 2020 Big Game Evaluation Study
for a Fortune 500 brand to assess the impact of the brand
marketer's Big Game advertising and sponsorship activities.
The study is a part of the Engagement Labs ongoing work in
sponsorship evaluation and will measure the effectiveness during
the upcoming NFL championship game on February 2. The Client's program is valued at CAD
$79,500.
"Most Big Game advertisers say that generating 'buzz' is a key
objective behind expenditures of more than $5 million for a 30 second ad," said Engagement
Labs CEO Ed Keller. "By
participating in our TotalSocial Big Game studies, brand marketers
can truly know whether they achieved against that buzz
objective."
This winter, a ground-breaking article on the impact of the Big
Game advertising written by executives of Engagement Labs was
published in the prestigious Journal of Advertising
Research. The article revealed the difficulties many brands
have in generating buzz during the Big Game and offered reasons
why. The article found that in the 2019 game the most successful
Super Bowl advertisers were Bud Light, Budweiser, Doritos, Kia, the
NFL, Pepsi, and TurboTax.
About Engagement Labs
Engagement Labs (TSXV: EL) is an
industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
For media inquiries please contact:
Vanessa Lontoc / Ed
Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
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SOURCE Engagement Labs