NEW YORK, Nov. 14, 2018 /PRNewswire/ -- MTV today
announced it will bring back its legendary "MTV Spring Break" in
2019, expanding its fast-growing live events business on the heels
of its acquisition of SnowGlobe Music Festival. The all-new "MTV
Spring Break" will be held March
19th-21st at the Grand Oasis Hotel in
Cancún, Mexico featuring its
signature mix of high-energy performances, surprise celebrity
guests, and thousands of young people. For the first time, MTV
will also concurrently host alternative Spring Break events for the
rising tide of young activists who use their free time to give
back.
"MTV Spring Break" is among the most storied franchises in MTV
history, having hosted artists from Lil
Wayne to P!nk along with thousands of young people in
locations throughout the Caribbean
and American South. It joins MTV's fast-growing portfolio of events
across the globe, which attract more than half a million attendees
each year. From the "MTV EMAs" which travel to a new city
each year to the "MIAWs" in Mexico
and Brazil or "Isle of MTV" in
Malta, MTV produces more
on-the-ground, live music events around the world than any other
global youth media brand.
MTV's rapid expansion of its live events business marks its
latest step to build on its resurgence and diversify and grow
beyond cable. MTV currently leads all cable networks in ratings
growth, driving its longest streak of growth in seven years. In
June, MTV launched MTV Studios, which develops original series for
SVOD and premium partners and recently announced a global
reimagination of MTV's Real World for Facebook Watch. The
new MTV Digital Studios is generating strong growth across
platforms, doubling video streams in 2018 to date and growing to
more than 250 million social media followers.
ABOUT MTV
MTV is the leading global youth media brand
in 180 countries, reaching 450 million households in nearly 30
different languages across every platform. A unit of Viacom Inc.
(NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks,
live events, theatrical films and MTV Studios.
ABOUT THE GRAND OASIS
Grand Oasis Cancún is the
leading Entertainment Resort in Cancún. With over 20 restaurants
and 30 bars, a casino, the top beach club in Cancún, acrobatic
shows, endless entertainment, it has been the headquarters of the
Cancún Spring Break for over 25 years, with performances of the top
DJs each year.
Source: Nielsen; L3, P18-49 data; growth based on cvg rtgs;
fastest growing among top 50 cable in M-Su 8p-11p prime (ranked on
000s). Domo, Cross-platform streams, 1.1.18-10.31.18; Total Social Following including
all owned accounts.
Contact:
Chris Delhomme /
Chris.Delhomme@viacom.com
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SOURCE MTV