Champion® Athleticwear Continues to Expand with Its First Store in Chicago
September 20 2018 - 1:40PM
Business Wire
The iconic brand opens its third U.S. retail
location in the Windy City’s Wicker Park neighborhood
Champion Athleticwear, makers of authentic athletic apparel
since 1919, is continuing to expand its retail footprint with its
first store in Chicago and its third in the U.S. overall. The grand
opening at 1520 North Milwaukee Avenue took place over the weekend
on Saturday, September 15.
The Champion store is located in Chicago’s Wicker Park
neighborhood, the city’s creative epicenter and a diverse area
filled with shops, art galleries, theaters and restaurants. Located
just minutes from downtown Chicago, the store is easily accessible
from anywhere in the city via public transportation and is just
steps from the Blue Line “L” stop.
“Following our successful store openings earlier this year in
Los Angeles and New York, we are proud to call Chicago our newest
retail home. Our store provides brand fans an opportunity to
immerse themselves in the world of Champion through a combination
of our heritage, iconic products and customizable apparel,” said
David Robertson, Director Champion Brand Marketing. “Champion and
Chicago are a perfect match, as we both have a long history of
diversity, innovation, individuality and a strong tie to sports. We
look forward to becoming part of the city’s retail and cultural
fabric.”
The 1,900 square-foot store is a hub of Champion activity, with
innovative opportunities for customers to shop for and interact
with product and the brand.
- At the grand opening, the first 500
customers to shop the store received a limited-edition canvas tote
bag with exclusive art designed by Joseph “Sentrock” Perez, a local
street artist.
- Specialized product will be available
only in the Chicago store, including a designed T-shirt from
Sentrock and a Chicago capsule collection. In addition, on-site
customization will feature Chicago-themed patches, as well as the
opportunity for shoppers to create their own unique made-to-order
garment. National and local collaborations will also cycle in and
out of the store on a frequent basis.
- Champion’s heritage will be on display
with select archival items dating back through the brand’s nearly
100-year history.
- Reverse Weave®, the brand’s signature
franchise, will be featured in a vast array of colorful
sweatshirts, hoodies and joggers.
- And after a fresh reintroduction last
month, Champion’s footwear line will be available at the store as
well, giving shoppers direct access to the new pieces.
Champion’s storied heritage is showcased throughout the store,
as some of the company’s most unique and treasured items are on
display within fixtures developed from recycled wood made from
reclaimed basketball courts. The store is not only a place to shop
for classic styles, every day staples and bold designs, but also
creates a unique experience for fans of all generations to connect
with the brand in new ways.
To learn more, visit Champion.com and follow on Instagram
@Champion_Chicago, Twitter and Facebook.
About Champion®
Since 1919, Champion Athleticwear has offered a full line of
innovative athletic apparel for men and women including activewear,
sweats, tees, sports bras, team uniforms and accessories. Champion
uses innovative design and state-of-the-art product testing to
ensure uncompromised quality and innovative apparel for our
consumers. Champion Athleticwear can be purchased at department
stores, sporting goods, specialty retailers, and at Champion.com.
For more information, please contact us at 1-800-315-0563 or at
Facebook.com/Champion, follow us on Twitter @Championusa or on
Instagram @Champion. Champion is a brand of Hanesbrands Inc.
(NYSE:HBI).
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version on businesswire.com: https://www.businesswire.com/news/home/20180920005724/en/
Jon FarrenCurrent
MarketingJFarren@talktocurrent.com312-929-0521
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