LOS ANGELES, Oct. 17, 2017 /PRNewswire/ -- Social
Reality, Inc. (NASDAQ: SRAX) an advertising technology company
providing the tools to automate digital marketers and content
owners' campaigns across digital channels, announced management has
engaged financial advisors to explore strategic alternatives for
the SRAXmd business to maximize shareholder value. The range
of alternatives that may be considered could include spinning off
the business into its own public company, strategic acquisitions or
a variety of other possible transactions.
SRAXmd works with healthcare and pharmaceutical companies and
their agencies to engage healthcare professionals, patients and
caregivers through digital and mobile advertising. SRAXmd has
a patent-pending platform that allows for an event-triggered
response for targeting to HCP facilities, to capture the attention
of providers before they decide on a treatment course for
patients.
"The ability to positively impact patient outcomes through
real-time mobile targeting to professionals is the future of
Non-Personal Promotion," said Social Reality Co-Founder and Chief
Innovations Officer Erin
DeRuggiero. "We have delivered 100% year-over-year
revenue growth for SRAXmd since the rollout of MD products in 2014.
Non-Personal Promotion continues to evolve at a more rapid
rate than traditional methodologies. As a company, we need to
explore all corporate options available to us to help ensure we can
capture what we expect will be a continuing surge in demand for our
SRAXmd technologies, based largely upon the restrictions imposed
upon pharma sales reps from calling on healthcare professionals at
institutions and facilities."
Chardan Capital Markets, LLC and Noble Financial Capital Markets
are serving as financial advisors in connection with these
matters.
The company does not intend to disclose additional details
unless and until it selects a course of action, and specifically
disclaims any obligation to provide further updates to the market,
except as specifically required by any applicable securities law or
regulation. The company cannot predict whether or when any
initiatives involving SRAXmd will occur, and there can be no
assurance that any will be consummated.
About SRAXmd
SRAXmd engages healthcare professionals and patients with banner
and video ad targeting through eight core products: DOCTRAX™,
DOCTRAX MATCH™, DOME™, MOSEE, ROOMrx, SOCIALrx, CAUSErx and Coupon
Intenders. Working directly with pharmaceutical companies and
their media buying and planning agencies, the business is
focused on deploying ads in real time with the use of triggering
event data; de-identified and HIPAA-compliant distribution or
claims data that allows for the right message to the right target
at the right time.
About Social Reality
Social Reality, Inc. (NASDAQ: SRAX) is an advertising technology
company providing the tools to automate digital marketers and
content owners' campaigns across digital channels. SRAX's tools
amplify performance and maximize profits for brands in the
healthcare, CPG, automotive, wellness and lifestyle verticals
through an omnichannel approach that integrates all aspects of the
marketing experience into one platform. The company's
machine-learning technology identifies brands' core consumers and
their characteristics discovering new and measurable opportunities
to target, reach and monetize audiences driving online and offline
sales lift. For more information on how SRAX delivers a digital
competitive advantage to surpass today's marketing challenges,
visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements, including, without limitation,
statements made with respect to expectations of our ability to
increase our revenues, satisfy our obligations as they become due,
report profitable operations and other risks and uncertainties, all
as set forth in our Annual Report on Form 10-K for the year ended
December 31, 2016, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contact Information:
Kirsten Chapman, LHA Investor
Relations, +1 415 433 3777, srax@lhai.com
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SOURCE Social Reality, Inc.