SILVER SPRING, Md.,
Oct. 17, 2017 /PRNewswire/
-- Learning to drive is an exciting time for a teen. But facts
have shown it can be extremely dangerous. A short video that
promotes safe driving habits might be all that it takes to become
aware of dangerous driving situations. That is why Toyota and
Discovery Education launched the 2018 TeenDrive365 Video
Challenge.
Now in its sixth year, the challenge, sponsored by Discovery
Education, invites teens to submit an original 30-60 second Public
Service Announcement for 9-12 grade students about safe driving
habits. The grand prize includes $15,000 cash and the opportunity to work with
a Discovery Film Crew to re-shoot the entry video into a
TV-ready PSA. Teens can register and submit their entries today
through February 28, 2018 at
TeenDrive365inschool.com.
"This contest continues to encourage students, parents and
teachers to have critical conversations about the importance of
making smart choices behind the wheel," said Mike Goss, general manager, Toyota Social
Innovation. "Every year we are amazed by the variety of unique and
inspiring videos we receive and look forward to seeing this year's
entries."
This year, a panel of judges comprised of community leaders,
educators, communications experts and Toyota representatives will
convene to select challenge winners. Since the inception of the
competition, thousands of video submissions have been considered,
and the effort has awarded hundreds of thousands of dollars in
student grants and prizes. The top ten finalists' videos –
some amusing and others more serious in tone – communicate the
importance of maintaining safe driving habits and avoiding fatal
distractions while behind the wheel.
"The TeenDrive365 Video Challenge inspires meaningful
peer-to-peer conversations across digital learning environments,
with the goal of empowering young drivers with the tools they need
to help other students develop safer driving habits," said
Lori McFarling, senior vice
president and chief marketing officer, Discovery Education.
This year's challenge grants include:
- Grand Prize- $15,000 and
the chance to work with a Discovery film crew to reshoot the
winning video as a TV-ready PSA;
- Second Place- $10,000;
- Third Place- $7,500;
- Fourth through Tenth Places- $2,500 each;
- Four Regional Prizes- $1,000 each; and
- One People's Choice
Prize– selected online through public vote - $5,000 and a trip to attend a taping of a show
that airs on Discovery Communications' Velocity Network.
Visit TeenDrive365InSchool.com to learn more about the annual
Teen Video Challenge to help promote safe teen driving! For
more information about the TeenDrive365 Video Challenge or
to watch winning videos from the 2016-2017 challenge, visit
TeenDrive365InSchool.com or click HERE.
About Toyota TeenDrive365
TeenDrive365: In
School is a comprehensive program designed by Toyota and
Discovery Education to help teens avoid distractions and stay safe
behind the wheel. The initiative offers a range of content, tools
and resources designed specifically for educators and teens.
Available at no cost to classrooms nationwide, these resources
include: standards-aligned lesson plans for grades 9-12, activities
that teach appropriate behaviors for young drivers and passengers,
Heads Up! – an Interactive Road Distraction Challenge
that allows teens to virtually experience some of the dangers of
distracted driving, and a collection of online events, tools and
social media elements that underscore how teens can make a
difference by driving safely.
About Discovery Education
Discovery Education is the
global leader in standards-based digital content for K-12,
transforming teaching and learning with award-winning digital
textbooks, multimedia content, professional development, and the
largest professional learning community of its kind. Serving 4.5
million educators and over 50 million students, Discovery
Education's services are in half of U.S. classrooms, 50 percent of
all primary schools in the UK, and more than 50 countries.
Discovery Education partners with districts, states, and
like-minded organizations to captivate students, empower teachers,
and transform classrooms with customized solutions that increase
academic achievement. Discovery Education is powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world. Explore the future of
education at www.discoveryeducation.com.
For more information about Discovery Education's Streaming Plus,
digital content and professional development services,
visit discoveryeducation.com. Stay connected with Discovery
Education on social media through Facebook, follow us on
Twitter at @DiscoveryEd, or find us
on Instagram and Pinterest
Contacts
Discovery Education
Charmion N.
Kinder
Charmion_Kinder@discovery.com
Toyota Media Line
469-292-5100
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SOURCE Toyota Motor North America