Ballast Point Introduces Fathom IPA
October 03 2017 - 10:50AM
Ballast Point Brewing Company, a pioneer in the craft beer industry
and one of the nation’s leading craft breweries known for
high-quality, award-winning and innovative beers, today announced
the launch of new Fathom IPA, a refreshing spin on the brewery’s
signature West Coast-style IPAs.
Photos accompanying this announcement are available at
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Ballast Point is the brewery behind the award-winning Sculpin
IPA, the flagship beer in the brand’s portfolio. While brewing
Fathom IPA, Ballast Point took the same dedication to the craft
that produced Sculpin.
“We’ve always tried to innovate by making what we like to drink,
and that approach has struck the right chord with beer drinkers,”
said James Murray, vice president of brewing. “At Ballast Point, we
love hops and we love IPAs. We saw an opportunity to brew an
easy-drinking, lower-ABV version that we and our customers can
enjoy on any occasion, while still getting the quality and flavor
Ballast Point IPAs are known for. Fathom IPA checks all those
boxes.”
NEW FATHOM IPA: JUST THE RIGHT AMOUNT OF
DEPTH
Highlighting Ballast Point’s favorite characteristics of a West
Coast-style IPA, Fathom IPA is a crisp-and-clean brew that features
a touch of malt on the surface with an ocean of zesty orange and
piney hops below. Ballast Point looked to research showing a
consumer shift toward preference for lower alcohol levels in craft
beer. At six percent ABV, Fathom IPA appeals to this trend and
drinks smoothly with just the right amount of depth.
To distinguish Fathom IPA from other Ballast Point beers and
make it easier for beer lovers to find on shelves, the brewery has
introduced bold new packaging and graphics that stay true to its
nautical theme. A number of the brewery’s brands that feature more
sessionable ABVs and flavors—including Bonito Blonde and Mango Even
Keel—will take on this new look as well.
The new Fathom IPA packaging in bold blue, showcases a deep-sea
diver submerged in water based on a popular original painting by
resident artist Paul Elder.
“Much of our success comes from constantly pushing the
boundaries to stay ahead of the ever-changing craft beer industry,
especially as consumers’ tastes and preferences evolve. We love the
Fathom artwork and name, and think it encapsulates the sense of
adventure, new discovery and depth of flavor that defines Fathom
IPA,” said Greg Gallagher, senior marketing director of the Craft
and Specialty Division at parent company Constellation Brands. “The
new packaging will also make it easier for more people to discover
Ballast Point.”
The brewers at Ballast Point are also foodies at heart – they
even have tasting rooms and kitchens in Southern California
and Virginia – and recommend pairing Fathom IPA with unique dishes
such as Smoked Mozzarella & Heirloom Tomato Salad, Seared Tuna
and Black Truffle Ravioli, Blue Spruce Ice Cream, Mimolette Cheese
and Soft-Shell Crab Sandwich.
QUALITY FIRST
Ballast Point ensures it delivers high-quality beer from
coast-to-coast by taking each of its brews through a system of
300-plus quality touchpoints from grain to glass. Fathom IPA joins
the robust portfolio of Ballast Point beers, including Bonito
Blonde, Mango Even Keel Session IPA, Longfin Lager, Manta Ray
Double IPA and the signature Sculpin family: Sculpin, Grapefruit
Sculpin, Unfiltered Sculpin, and more.
ENJOY FIRST TASTE OF FATHOM IPA AT GREAT AMERICAN BEER
FESTIVAL
To celebrate the launch of Fathom IPA, Ballast Point will offer
beer enthusiasts tastings of the new beer at the Great American
Beer Festival in Denver, Oct. 5-7. Attendees can be among the first
to try new Fathom IPA by visiting Ballast Point’s booth G15.
Fathom IPA will be available in stores nationwide Oct. 9 in six-
and 12-pack cans. Californian beer drinkers can also enjoy Fathom
IPA in bottles.
For more information, visit www.BallastPoint.com.
About Ballast Point Brewing Company Started in
1996 by a small group of home brewers in San Diego, Ballast Point
has a 20-plus-year history of supporting the art of home brewing
and developing high-quality, innovative and award-winning beer.
Ballast Point has become one of the nation’s leading craft
breweries by exploring new tastes and techniques to create the
perfect balance of taste and aroma. At Ballast Point, a culture of
quality persists from selection of raw materials to the brewing
process to the finished product and beyond. From developing a
proprietary yeast for our amber ale to creating a breakthrough gold
medal-winning IPA, Ballast Point is dedicated to the craft of
brewing beers for all to enjoy.
Media ContactsKelly Cagneykelly.cagney@edible-inc.com
Jamie SteinJamie.Stein@cbrands.com
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