SAN DIEGO, CA-(NewMediaWire - Jul 12, 2017) - Generation
NEXT Franchise Brands (OTCQB: VEND) announced today that its
robotic frozen yogurt vending franchise concept, Reis & Irvy's,
began its global expansion with the completion of the brand's first
international licensing agreement with the ItFroYo Group, which was
formed by Itamar Goldman. The company's international launch is
focused on a debut in Israel, which is considered to be one of the
leading regions for significant developments and impacts within
technology and innovation.
Earlier this year, Generation NEXT Franchise Brands announced
the development and availability of international licensing
opportunities for the Reis & Irvy's concept which was launched
within the United States and Canada in April 2016. The high-tech
robotic vending machines, which will dispense servings of frozen
yogurt, ice creams and sorbets, topped with six delicious toppings
in under 60 seconds, have seen tremendous response from the market.
Since its debut, Reis & Irvy's has grown to over 175
franchisees across the U.S. and represent 725 pending robot
installations. That market buzz has now expanded across the globe
and is sparking interest and demand from entrepreneurs looking to
become part of the newest innovation in on-demand vending
robotics.
Itamar Goldman, together with a group of food service partners
and professionals, have formed the ItFroYo Group, which will be
Reis & Irvy's newest ambassadors to the Israeli marketplace.
The group will also be at the helm of the brand's first
introduction to global consumers. The group itself showcases
extensive experience within the food service, ice cream and retail
arenas and was immediately drawn to the potential that Reis &
Irvy's could bring to its market. With many of the world's largest
tech companies like IBM, Intel and Google now working directly with
and within Israel, the group saw the technology of the Froyo Robots
as a perfect showcase product, especially within a market that sees
67% of the population eating ice cream desserts once a week and ice
cream sales growing by approximately 420% in the last decade. The
Froyo Robot technology and premium product would seem to be the
perfect fit for a region that has such high demand for frozen
treats.
"Each and every day, I am an entrepreneur at heart and as such,
I am always looking for the best opportunities in the market," said
Goldman, whose first-year goal is to start a Reis & Irvy's
footprint with 20 froyo robots across the region. "After seeing and
discussing the vision of the Reis & Irvy's concept, we are very
excited to partner with Generation NEXT Franchise Brands and to be
the first international licensee of what we feel is one of those
premiere groundbreaking opportunities. Our goal with ItFroYo is to
make Reis & Irvy's the "Uber" of frozen yogurt within the
Israeli market as quickly as possible."
The ItFroYo group will serve as exclusive licensees,
distributors and operators of Froyo Robots within the Middle East /
Israel territory for five years under the terms of the Reis &
Irvy's licensing agreement. The agreement worth $3,637,500 to
Generation NEXT Franchise Brands, states that the group will
purchase the units within the 5-year term and will represent the
frozen yogurt/ice cream robot technology within its respective
territory using the Reis & Irvy's brand
(www.reisandirvys.com).
The ItFroYo group will ambassador and position the brand for
consumer awareness and expansion and will be supported by
marketing, training, logistics and operations support from
Generation NEXT Franchise Brands and the Reis & Irvy's
corporate franchising team that will include:
- A source for logistics
Sources for wholesale consumables (yogurt, ice cream, gelato,
sorbet)
Marketing and advertising templates and systems; For example:
Radio, Print, SEO and Direct Response
Sales scripts
CRM template for tracking the business from franchisee / licensee
sold through to installation
Online discovery portal template
Operating manuals (online)
Training manuals (online to include video tutorials)
Website template for franchisee / licensee sales and location
procurement
Comprehensive sales / marketing / technical training in San Diego,
California
Comprehensive technical training at companies contract
manufacturing plant in San Diego, California
On-site training upon launch
"ItFroYo have had their fingers on the pulse of technology, food
service and most importantly retail ice cream and soft serve in
Israel for over 20 years," said Nicholas Yates, Chairman and
Founder of Generation NEXT Franchise Brands, parent company to the
Reis & Irvy's brand. "They know the 'ins and outs' of consumer
behaviors and trends and we couldn't ask for better ambassadors to
position our brand for success in Israel."
For more information on Generation NEXT Franchise Brands or
their family of brands, including Reis & Irvy's, please
visit www.gennextbrands.com or call toll free
888-902-7558.
Sources:
1. dun & Bradstreet - as published at "Calcalist" magazine
- https://www.calcalist.co.il/marketing/articles/0,7340,L-3312444,00.html
2. BDI Coface
- http://www.bdicode.co.il/Page_HEB/1022/Ice%20Cream%20Industry%20in%20Israel%20-%20BdiCoface%20Special%20E
3. Trust Group- business
consult http://www.trust-group.info/
This information is not intended as an offer to sell, or the
solicitation of an offer to buy, a franchise. It is for
informational purposes only. No Reis & Irvy's franchises will
be sold to any resident of any state until the offering has been
exempted from the requirements of, or duly registered in and
declared effective by, such state and the required FDD (if any) has
been delivered to the prospective franchisee before the sale in
compliance with applicable law. Currently, the following states in
the United States regulate the offer and sale of franchises:
California, Hawaii, Illinois, Indiana, Maryland, Michigan,
Minnesota, New York, North Dakota, Oregon, Rhode Island, South
Dakota, Virginia, Washington, and Wisconsin. If you reside in one
of these states, or even if you reside elsewhere, you may have
certain rights under applicable franchise laws or
regulations.
Generation NEXT Franchise Brands
Generation NEXT Franchise Brands, based in San Diego,
California, is a publicly traded company on the OTC Markets trading
under the symbol "VEND". Generation NEXT Franchise Brands is the
parent company of: Fresh Healthy Vending LLC, the market's leading
healthy-choice vending machine franchise; Reis and Irvy's, Inc.,
the world's first robotic frozen yogurt vending kiosk; and 19
Degrees, a corporate-focused frozen yogurt kiosk brand. The Company
hosts over 390 active franchisees throughout the United States,
Canada, Puerto Rico and the Bahamas, and continually looks to
partner with like-minded entrepreneurs who share its vision.
Cautionary note on forward-looking
statements
This press release contains "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Actual results could differ materially from those
discussed in, or implied by, these forward-looking statements.
Forward-looking statements are identified by words such as
"believe," "anticipate," "propose," "expect," "intend," "plan,"
"will," "may," "estimates," variations of such words and other
similar expressions. In addition, any statements that refer to
expectations, projections or other characterizations of future
events or circumstances are forward-looking
statements. Factors that could cause actual results to differ
from those implied by the forward-looking statements contained in
this press release are set forth in our fillings with the
Securities and Exchange Commission (SEC), including our most recent
Annual Report on Form 10-K for the year ended June 30, 2016, our
subsequent Quarterly Reports on Form 10-Q and our Current Reports
on Form 8-K. Be advised that developments subsequent to this press
release are likely to cause these statements to become outdated and
the Company is under no obligation (and expressly disclaims any
such obligation) to update or revise any forward-looking statements
whether as a result of new information, future events, or
otherwise.