About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a
leading customer engagement and marketing technology service
provider in China. Its business
includes notification services, marketing growth, development
tools, and data products. As its sub-brand, MoonFox Data is a
leading expert in data insights and analysis services across all
scenarios, aiming to help companies gain market insights and
empower precise decision-making.
SHENZHEN, China, May 15, 2024
/PRNewswire/ -- Over the past year, generative AI has experienced a
"hundred-mode war". Wherein, whether it is the native application
of AI or the co-pilot mode of "industry application + AI", major
manufacturers are using generative AI on various tracks to explore
the changes in the new era. In the past year, many groundbreaking
products or concepts with high attention have appeared in office,
image, video and other tracks, arousing many discussions. For
example, the Miaoya Camera, which first broke out last year,
and Moonshot Kimi, Sora of OpenAI in recent months, have seen more
scenes focusing on reducing costs and increasing efficiency in life
and work for users. However, in the workplace with complex planning
and high accuracy requirements, the existing large model
capabilities may not be fully competent. On the contrary, in scenes
where the generation accuracy is not so high, the generative AI has
a certain effect. As a major track in this direction - AI virtual
social interaction, there have been quite a few applications. What
is the current development of AI virtual social
interaction? We have recently discovered that the "Xingye" App
has come into its own, and user demand is continuing to
explode.
I. Beyond productivity, the emotion-focused AI
virtual social interaction track cannot be ignored
For the native application of AI in TOC, we can divide it from
the perspective of user experience needs. From the level of
personal emotional experience, it can be divided into two
directions: rational needs and perceptual needs. Wherein, rational
needs tend to focus on instrumental and productive experience,
which is like office software, notepad and memo products in our
current Internet products; At the other end, it is an experience
that focuses on emotions, such as companionship and entertainment,
corresponding to the track like games, social platforms and music
in Internet products.
Followed by the close connection with personal scenes, as
mentioned by Don Norman in his
design, is it superficial intuitive demand or reflective demand?
For example, products such as PI, pay more attention to the
closeness and personalization of the connection with users
themselves, hoping to become a real personal assistant, or products
like Character.AI, on the other hand, focuses on the development
path of AI virtual social interaction, which attracts users by
providing novel user experiences.
Segmentation Pattern of ToC AI Native Application
Degree of
rationality/depth of thinking
|
Inner self
|
Superego
|
Rational
needs
|
ChatGPT, Moonshot
Kimi
|
PI
|
Sentimental
demand
|
Honghong Simulator,
Character. AI
|
Replika,
GLOW
|
However, after the general large model has passed the fresh
period, due to a series of problems, such as the matching between
the current large model and the actual working scene, and the
illusion of the large model, the overall stickiness of some general
large models is still relatively limited for users, although the
permeability and stickiness are constantly improving. Take Top10
Web-side AI large models in China
in the past month for example, the average access duration is 3
minutes. Generally speaking, there is still room for improvement in
users' willingness to continue research.
Top 10 AI Large Model Web-side User Stickiness Data in
China in the Past Month
Indicator
|
Indicator
value
|
Average access
duration
|
00:03:06
|
Average number of pages
accessed
|
3.95
|
Average bounce
rate
|
45.22 %
|
Generally speaking, in the ToC field at present, AI native
application not only includes the development direction of
productivity tools, but also cannot be ignored in the other
dimension of user experience track. And the direction of the large
model that focuses on emotional experience, such as AI virtual
social interaction, cannot be ignored.
II. As the representative of AI virtual social
interaction in China, Xingye APP
has both growth and stickiness
In the AI virtual social interaction track, the breakout product
Character.AI has emerged, and the download volume soared beyond
ChatGPT in the first week after its publication. But in
China, the AI virtual social
interaction application has been in a tepid state for a period of
time, and it has not been popular until nearly two months.
Xingye, a major representative of AI virtual social interaction
application in China, is exactly
the case. In last September, Xingye APP was officially launched.
However, it was not until recent months that its growth gradually
became obvious. According to the MoonFox Data, as of May 4, 2024, the installation of Xingye APP has
exceeded 10 million on the whole network, and the DAU(daily active
user) peak is close to 800,000; Meanwhile, the performance of
Xingye APP is also outstanding in terms of user stickiness. Since
its launch, the average usage time of Xingye APP users on the whole
network has been as long as 43.29 minutes, and the average usage
time has exceeded 100 minutes at the peak. Obviously, Xingye is
quite attractive to users at present. Focusing on the design of
emotional experience can share the time of a considerable number of
users in the market. This feature is particularly prominent under
the bottleneck of the growth of the total duration of the Internet
today.
Key Data of Xingye APP
Indicator
|
Indicator
value
|
Total
Downloads
|
9.437
million
|
Total Daily Active
Users
|
727,000
|
User average time
spent
|
43.29
minutes
|
Data source: MoonFox iApp; Data cycle: Jan - May 2024
III. Who is using Xingye? - Is Xingye becoming a new
entertainment channel for young people?
Who is using Xingye? Why does Xingye continue to retain users?
This becomes a question of interest. We also conducted an in-depth
analysis of Xingye APP through practical experience, and we found
that Xingye APP has the following characteristics: Personalized
free creation and rich playing methods bring novel experience and
strong interaction among users, which together form a unique
product user experience of Xingye APP, providing a deep foundation
for user retention.
Xingye App provides users with a creative entrance for
personalized images. Through design, users can get a free design
experience. This allows users to develop a sense of access to
digital assets and form an emotional connection between themselves
individually and the digital image, which will have a very good
appeal to young people who prefer novelty; In terms of the playing
method of virtual social interaction, Xingye APP provides rich
image themes, covering animation, idols and various theme
simulations. Combined with the generation characteristics of AI, it
can often provide users with unexpected effects, which can provide
users with novel experiences. For example, the author has
experienced one of the "crazy daily" virtual avatars, and can have
a dialogue with them from an unconventional perspective, which is
often difficult to achieve in life; In terms of interaction, Xingye
APP has also designed a sharing channel for users. Around the
interactive results that users think are unique, they can be shared
in the square and browsed by other users, further strengthening
users' perception and desire to try.
Who is using Xingye APP? MoonFox Data shows that among the users
of Xingye APP on the whole network, the proportion of female users
is relatively high, accounting for more than 55%, while the age
group is concentrated under 25 years old. Wherein, the proportion
of users under the age of 15 is nearly 20%, and the proportion of
users under the age of 25 has reached nearly 70%. Judging from the
data, the users attracted by Xingye APP are basically young users
and the concentration of female users is higher.
On the whole, Xingye has become a new entertainment way for
young users with a novel and rich experience method, creating a
differentiated social interaction experience in the AI virtual
social interaction field compared with the traditional real world.
Users can make their imaginary idols three-dimensional or get in
touch with all kinds of bizarre social interaction experiences that
are difficult to get in the real world. This may be the core
feature of AI virtual social interaction.
User Portrait of Xingye APP
Gender
|
Proportion
|
Male
|
45.0 %
|
Female
|
55.0 %
|
Age
|
Proportion
|
Aged 15 and
below
|
18.2 %
|
Aged 16-25
|
50.3 %
|
Aged 26-35
|
21.5 %
|
Aged 36-45
|
6.7 %
|
Aged 46 and
above
|
3.3 %
|
Data source: MoonFox iApp; Data cycle: March 2024
On the whole, AI virtual social interaction represented by
Xingye APP has been recognized by users. AI virtual social
interaction has built a differentiated social experience for
younger users, so it has also achieved a breakthrough in user
duration. But in the future, there will still be quite a few
challenges about how AI virtual social interaction can develop
continuously and whether it can be commercialized. The future of AI
virtual social interaction track is worth exploring
continuously.
Website: https://www.moonfox.cn/
Contact number: 400-888-0936
Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road,
Chaoyang District, Beijing,
China
Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road,
Chaoyang District, Beijing,
China
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SOURCE Aurora Mobile Ltd