CINCINNATI, April 29,
2024 /PRNewswire/ -- The E.W. Scripps Company
(NASDAQ: SSP) is adding Seth Walters
– a media executive with more than a decade of streaming TV
experience – to its sales leadership team as head of CTV sales,
effective April 29.
Walters will lead Scripps' digital go-to-market strategy and
help drive long-term CTV revenue growth across Scripps' dynamic
portfolio of premium brands including Scripps Sports, ION, Scripps
News and local news.
His 20-plus-year career has spanned leadership roles in
streaming TV and advanced advertising, helping streaming platforms
and media agencies accelerate their CTV businesses. Most recently,
Walters was the head of LG Channels in North America at LG Electronics, overseeing
LG's free ad-supported streaming TV service. In this role, he
contributed to the outsized growth of their FAST service by
establishing hundreds of new partnerships with major studios,
networks and independent content owners and producers.
Prior to LG, Walters served as vice president of demand
partnerships at Roku and as president of Modi Media, GroupM's
advanced TV agency. He began his career with Starcom MediaVest
Group, where he worked with CPG brands like Procter &
Gamble, Coca-Cola and Walmart on targeted advertising
campaigns.
"Seth is a strategic thinker, innovator and disruptor with
proven experience leading high-performing teams through industry
transformation," said Brian Norris,
Scripps' chief revenue officer. "As the CTV marketplace continues
its explosive growth, Seth's experience building targeted consumer
campaigns for blue chip brands, combined with his depth of advanced
advertising knowledge, will help Scripps develop new opportunities
to monetize the rapidly increasing digital impressions being driven
to CTV platforms."
Walters has a Bachelor of Science from State University of New York at Buffalo. He will be
based in New York.
Media contact: Becca
McCarter, The E.W. Scripps Company, (513)
410-2425, rebecca.mccarter@scripps.com
Investor contact: Carolyn
Micheli, The E.W. Scripps Company, (513) 977-3732,
carolyn.micheli@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media
company focused on creating a better-informed world. As one of the
nation's largest local TV broadcasters, Scripps serves communities
with quality, objective local journalism and operates a portfolio
of more than 60 stations in 40+ markets. Scripps reaches households
across the U.S. with national news outlets Scripps News and Court
TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION
Mystery and Laff. Scripps is the nation's largest holder of
broadcast spectrum. Scripps is the longtime steward of the Scripps
National Spelling Bee. Founded in 1878, Scripps' long-time motto
is: "Give light and the people will find their own way."
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SOURCE The E.W. Scripps Company