Intel unveils AI-driven solutions to bring
innovation to the experience of the Olympic and Paralympic Games
like never before
Today, Intel announced its plans for the Olympic and Paralympic
Games Paris 2024. Bringing AI Everywhere, Intel will implement
artificial intelligence technology powered by Intel processors on
the world’s biggest stage. As the Official Worldwide AI Platform
Partner of the Olympic and Paralympic Games Paris 2024, Intel will
introduce new, innovative AI experiences based on Intel hardware
and software that enable next-generation engagement for fans,
organizers, athletes and viewers around the world.
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Intel technology supports aspiring
athletes to access bespoke insights that will enable them to
maximize their physical attributes and detect new talents.
(AI.IO)
Key AI implementations include:
- An immersive sports experience that will allow fans to
experience innovative technology used to measure athletic
potential.
- The first Olympics to showcase an end-to-end 8K livestreaming
experience.
- Advancements in universal accessibility at selected Olympic and
Paralympic facilities.
“The Olympic and Paralympic Games are the world’s biggest
showcase for the best athletes to push the boundaries of
possibility and do things we never thought possible,” said Sarah
Vickers, leader of Intel’s Olympic and Paralympic Games Office.
“This summer, Intel will accelerate its mission of bringing AI
Everywhere using Intel solutions at Paris 2024, showcasing the
powerful potential of technology and AI to create immersive and
interactive experiences at the Olympic and Paralympic Games Paris
2024 for millions around the world.”
Paris 2024 is set to be one of the largest events ever organized
in France, with close to 15,000 athletes, millions of spectators
and billions of viewers worldwide across linear television and
digital platforms. The International Olympic Committee (IOC) will
embed Intel AI platform technology throughout the Olympic and
Paralympic Games experience in three key areas.
First-of-Its-Kind On-Site Immersive AI Experiences
On the ground in Paris, AI applications powered by Intel
processors and software solutions will demonstrate the potential of
technology to benefit athletes, coaches and spectators leading up
to and during the Olympic and Paralympic Games.
Intel will create an interactive, AI-powered fan activation to
take spectators on a journey of becoming an Olympic athlete.
Trained on Intel® Gaudi® accelerators, running on Intel® Xeon®
processors with built-in AI acceleration and optimized with
OpenVINO™, Intel's AI Platform Experience, in collaboration with
Samsung, will use AI and computer vision to analyze athletic drills
and match each participant’s profile to an Olympic sport.
Intel’s technology is also driving advancements in accessibility
for the visually impaired throughout the Olympic and Paralympic
Games Paris 2024. Leveraging AI built on Intel Xeon, 3D models of
both the Team USA High Performance Center in Paris and the
International Paralympic Committee headquarters in Bonn, Germany,
allow indoor and voice navigation via a smartphone application.
Revolutionary 8K Live OTT Broadcast Workflow Delivery and
Tailored Viewing for Fans
Paris 2024 will be the first edition of the Olympics to utilize
Intel Xeon processors to showcase an end-to-end 8K livestreaming
experience, providing a visible pathway for the future of
low-latency, 8K resolution livestreaming over the internet.
Broadcast servers powered by the latest Intel Xeon Scalable
processors with Intel® Deep Learning Boost technology will encode
and compress the live signal produced by Olympic Broadcasting
Services (OBS) at 8K/60FPS/HDR “More/Faster/Better Pixels” (48 Gbps
RAW to 40-60 Mbps distribution using VVC standard) in milliseconds.
An 8K over-the-top (OTT) signal will be delivered to the latest
Intel-based PCs and laptops connected to 8K TV to selected
locations worldwide in just seconds. This will pave the way for
viewers around the world to enjoy future Olympic action through a
high-resolution livestreaming experience with the highest
broadcast-grade quality.
AI automation enables broadcasters to bring more customized
digital content to viewers faster than ever. Olympic Broadcasting
Services Automatic Highlights Generation, trained on the Intel®
Geti™ platform, can package tailored highlights across multiple
disciplines and distribute to fans instantly, creating efficiencies
in production and editing.
Preserving the Legacy of the Olympic Games
To help continue the legacy of the Olympic Games, neural object
cloning will transform video of Olympic collections into 3D digital
artifacts. This solution, developed by Intel’s Emergent AI Lab, is
being tested to enable the Olympic Museum to bring some of its
collections into interactive digital environments where viewers can
rotate and explore pieces of Olympic history, as if they were in
their hands.
Intel will continue to develop and roll out new implementations
of AI technology in the lead-up to the Olympic Games, with
additional activations expected in the coming months.
Intel’s Olympic and Paralympic Heritage
Intel has a storied history of innovation at the Olympic and
Paralympic Games, accelerating the adoption of 5G, VR, drones and
AI technology platforms to enhance the experience. This began with
the Olympic Winter Games PyeongChang 2018, highlighted by the
unforgettable Intel® Shooting Star™ drone display, and continued at
Tokyo 2020 where Intel® Premium drones took to the sky to symbolize
global solidarity following the pandemic. Intel also introduced 3D
athlete tracking and VR training in 2020, while helping enable the
first live broadcast over 5G at Beijing 2022.
“Our partnership with Intel has propelled us into a realm where
emerging technologies, powered by artificial intelligence, are
reshaping the world of sport for spectators, athletes, IOC staff
and Partners,” said Ilario Corna, chief information technology
officer at the International Olympic Committee. “Through their
AI-powered solutions, Intel has enabled us to deploy AI faster than
ever before. Together, in Paris 2024, our collaboration will create
an Olympic experience like never before, embodying our shared
commitment to building a better world through sport.”
The Olympic Games Paris 2024 will be July 26 to Aug. 11, 2024.
The Paralympic Games will take place Aug. 28 to Sept. 8.
About Intel
Intel (Nasdaq: INTC) is an industry leader, creating
world-changing technology that enables global progress and enriches
lives. Inspired by Moore’s Law, we continuously work to advance the
design and manufacturing of semiconductors to help address our
customers’ greatest challenges. By embedding intelligence in the
cloud, network, edge and every kind of computing device, we unleash
the potential of data to transform business and society for the
better. To learn more about Intel’s innovations, go to
newsroom.intel.com and intel.com.
Statements in this document that refer to future plans or
expectations are forward-looking statements. These statements are
based on current expectations and involve many risks and
uncertainties that could cause actual results to differ materially
from those expressed or implied in such statements. For more
information on the factors that could cause actual results to
differ materially, see our most recent earnings release and SEC
filings at www.intc.com.
© Intel Corporation. Intel, the Intel logo and other Intel marks
are trademarks of Intel Corporation or its subsidiaries. Other
names and brands may be claimed as the property of others.
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Mikael Moreau +33 6 26 23 66 32 mikael.moreau@intel.com
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