Release of Co-Branded TOUR B X Celebrates
Shared Goal to Drive Authenticity and Diversity in Golf
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COVINGTON, Ga., Sept. 12,
2024 /PRNewswire/ -- Bridgestone Golf, the
#1 Ball-Fitter in Golf, today announced a new collaboration with
Eastside Golf. The collaboration celebrates Eastside Golf's mission
to inspire the culture and promote diversity and consists of custom
printed TOUR B X golf balls in a limited-edition package. The
launch of the product is just in time for the Eastside Golf
Invitational, which will be played at Liberty National on
September 16th.
"It is very cool to be working with Eastside Golf," said
Dan Murphy, President of Bridgestone
Golf. "Not only are they great to work with, but Eastside is also
growing the game of golf, and they are doing it in a way that is
authentic to their brand, and we are proud to be partnering with
them on this collab."
Eastside Golf is a lifestyle brand dedicated to driving change
in the game by inspiring the culture, promoting diversity, and
staying true to its authentic roots. Founded in 2019 by
Olajuwon Ajanaku to provide funding
to support his professional golf career, Eastside Golf has grown
quickly into a dynamic lifestyle brand worn by celebrities and
professional athletes including Patrick
Mahomes, Chris Paul, and
former President Barack Obama. Under
the leadership of Ajanaku and his co-founder Earl Cooper, both of whom played on the
Morehouse College golf team, Eastside
Golf is changing the perception of golf to reflect that it is a
game for everyone, making the sport more open and welcoming for
anyone who wants to be a part of the community and experience the
lifelong benefits of the sport.
"The TOUR B X is an incredible product and we're honored to have
our Swingman logo featured on these high performing golf balls,"
said Ajanaku. "As a professional golfer myself, I know how
important it is to have a ball you can count on, and now with
Bridgestone, we're offering golf balls that not only perform on the
course but also bring an element of style and authenticity to the
game. Collaborations like this are key to furthering our efforts to
change the perception of golf and reinforce that this is a game
where anyone can show up as their authentic self and feel confident
and welcome on the course."
The collaboration is part of a broader relationship between
Bridgestone and Eastside Golf, under which Bridgestone serves as a
community partner to the brand, partnering on and further
supporting Eastside Golf's initiatives to increase access and
support greater equity in the game. Key focus areas include driving
local community access and participation, spotlighting golf talent
and programs at Historically Black Colleges and Universities (HBCU)
and the Advocates Professional Golf Association (APGA), and
creating more opportunities to bring in new, diverse audiences and
players to the sport.
The Bridgestone Golf X Eastside Golf limited edition 2024 TOUR B
X ($54.99/dozen) will feature the
Bridgestone logo on one side of the ball and the Eastside Golf
Swinging Man logo on the other and will come in limited edition
packaging. The dozen boxes will be available on
bridgestonegolf.com, eastsidegolf.com and at select retail
locations.
For help selecting which TOUR B model is the right ball for
them, consumers should visit bridgestonegolf.com to use
Bridgestone's online golf ball selection tool.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and
accessories under the Bridgestone and Precept brands. The company
started making golf balls in 1935 and today has more golf ball
design patents than any other company. Beginning in 2006,
Bridgestone revolutionized golf ball selection with its custom
ball-fitting program, identifying a golfer's ideal golf ball based
on personal swing characteristics. Today, as the #1 Ball-Fitter in
Golf, Bridgestone has conducted over four million fittings via a
combination of live-fitting, online selection, OTTO Autonomous Ball
Fitting, and its V-FIT video ball fitting. The consumer data
gathered from ball-fitting continues to inspire Bridgestone's
innovative new golf ball designs, yielding industry-leading
performance products for the entire range of players, from
recreational golfers to the best in the world. Bridgestone Golf is
proudly represented on international professional tours by icons
such as Tiger Woods, Fred Couples,
Matt Kuchar, Jason Day, and Chris
Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of
Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:
bridgestonegolf.com.
About Eastside Golf
Eastside Golf was founded on
June 1st, 2019, and has
quickly grown into a brand that has shifted the culture of golf on
and off the course. The mission of Eastside Golf is to be the
lifestyle brand customers deserve – forging new paths and breaking
barriers by designing and curating classic lifestyle wear of the
highest quality so every customer can authentically express
themselves in comfortable luxury. Eastside Golf's community
outreach and golf education aims to connect young professionals and
non-golfers with education, resources, and encouragement to love
the game. Learn more at www.eastsidegolf.com, at Facebook or
Instagram and X through @EastsideGolf.
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SOURCE Eastside Golf