With its innovative and affordable pay-per-use pricing model,
Fibr, funded by Accel, wants to democratize access to AI-driven
personalization for all consumer companies
NEW
YORK, July 18, 2024 /PRNewswire/ -- Third-party
cookies are being phased out, and GDPR, CCPA, and Apple's App
Tracking Transparency are reshaping data rights. CAC has doubled
since 2022 and could double again in 2024 with Chrome changes,
posing a significant threat to consumer businesses. Performance
marketers need scalable personalization across channels and
audiences, including dynamic post-click experiences, to boost
conversions and reduce CAC. Recognizing these challenges, Fibr
launched an AI-powered Personalization Hub for B2C marketers with a
unique pay-per-use model, starting as low as $10, offering an affordable solution to CAC and
conversion issues.
Founded in January 2023 by CEO
Ankur Goyal, and CPO Pritam Roy,
Fibr has raised $1.8 million in a
pre-seed round led by Accel Partners with participation
from 2AM VC, founded by Wag Petcare
services founder and other prominent angel investors.
Goyal, who holds an MBA from Stanford and an engineering degree from IIT Delhi,
has over 13 years of deep marketing experience, envisioned an
All-in-one personalization platform that understands every aspect
of personalization across multiple channels, audiences, and
modalities—text, image, videos, and locations, and integrates
seamlessly into marketing workflows to produce cohesive, on-brand,
and scalable experiences that are as unique as the consumer,
helping marketers do more with limited resources while improving
conversions and reducing CACs.
"Most personalization tools out there are pretty outdated.
They're usually good at one thing - maybe web, ads, or email - but
miss the big picture. They'll throw in some generic pop-ups, stick
names in emails, or run basic A/B. That's not real personalization,
you know? It doesn't get how each customer's journey is unique.
What happens is marketers sign long pricey contracts and end up
stuck with tools they can't use well. And now With cookies going
away and gen-AI booming, these old tools just can't keep up.", said
Goyal.
"That's where Fibr comes in. Being marketers ourselves, we get it.
Our gen-AI platform looks at everything - brand, channels, audience
data - for a truly personal consumer experience, no matter where
they interact with you. Our main product, Pilot, creates
personalized 1:1 landing pages for every ad, email, communication -
boosting conversions and reducing CAC. The best part? Our
accessible pricing means you only pay for what you use, without
long contracts. We want every marketer, big or small, to have
access to powerful AI tools without breaking the bank. Our idea
is simple: technology should work for marketers, not the other way
around."
Fibr tackles key market challenges by providing high-quality
consumer experiences at a sustainable CAC through its AI-powered
personalization. Their AI comprehends brand guidelines, product
positioning, audience personas, and channel marketing mix to
deliver coherent, on-brand personalization, ensuring superior
consumer experiences and higher conversion rates. Their flagship
product, Pilot, optimizes post-click experiences by creating 1:1
landing pages for every communication, including ads, emails, SMS,
and more, using parameters like audience details, locations,
browsers, OS, and ad specifics. These CRO-optimized experiences
ensure contextual messaging, enhancing both conversion quality and
quantity. Fibr's product, Blocks, allows marketers to adapt
existing content across formats—such as converting a
high-performing Facebook ad into a blog, Google ad, or social media
post. This ensures personalized content for various audiences,
formats, and channels. This creates a virtuous cycle where quality
leads are converted faster with Fibr Pilot, generating valuable
data and insights. These insights inform more targeted ad campaigns
with Fibr Blocks, leading to more effective landing pages. This
continuous optimization loop helps marketers refine strategies,
reducing CAC and improving conversion rates over time.
Since its beta launch this year, Fibr has attracted high-profile
clients, including India's largest
insurance provider, a $3B broadband
provider, and several lead-gen and D2C brands. Early adopters
reported approx. 10% improvement in conversions & lead quality,
along with increased efficiency and productivity, highlighting the
platform's significant impact on scaling personalization
efforts.
Prayank Swaroop, Partner at Accel, expressed enthusiastic
support for Fibr: "At Accel, we champion innovative business models
and cutting-edge technologies. We believe Fibr's landing page for
every ad proposition could be a game-changer in the ad ecosystem
for consumer companies, especially with CAC challenges due to
privacy policies and cookie deprecation. Fibr's affordable sachet
pricing model, where users only pay for usage, disrupts traditional
SaaS pricing, making it accessible for all marketers. We're
thrilled to support their vision of an AI-powered personalization
hub that empowers marketers with greater efficiency and control to
deliver superior results."
With a successful track record in serving sectors like
insurance, broadband, home improvement, and consumer brands, and
ensuring compliance with international certifications such as SOC2,
ISO27001, GDPR, CCPA, and HIPAA (in progress), Fibr is
well-positioned for growth. Primarily focused on North America, Canada, and India and backed by strong investors, Fibr
plans to expand its customer base and boost its AI capabilities for
personalization. The company is actively hiring diverse talent
including engineers, Product Marketers and Sales & GTM experts
to scale its offerings and further refine personalization
workflows, addressing the evolving needs of marketers
worldwide.
About Fibr:
Fibr is an all-in-one, enterprise-grade, AI-powered
personalization hub designed for B2C marketers to manage, deliver,
and scale tailored marketing experiences. With third-party cookies
being deprecated, rising customer acquisition costs (CAC) have
become a critical challenge for marketers. Traditional
personalization tools, often slow and cookie-based, fail to capture
the unique needs of modern B2C marketers. Fibr's AI-powered
platform ensures every communication and interaction is tailored to
the individual, providing truly personalized experiences. Its
flagship product, Pilot, helps improve conversions by
offering 1:1 dynamic landing pages for every ad, email, SMS,
notification, or any other communication. Blocks, Fibr's
content personalization product, enables effortless scaling and
repurposing of content, including messaging and visuals, across
products, pricing, geographic locations, marketing channels,
audience demographics, and behavioral segments.
Fibr's AI technology recognizes people as individuals, not just
segments, thus maximizing the impact of personalized marketing
efforts. By integrating with existing systems like brand
guidelines, marketing channels, and audience personas, Fibr's AI
ensures on-brand coherent and personalized marketing operations
across platforms at scale, saving time and resources.
Its business model sets it apart, offering enterprise-grade
personalization starting at just $10.
This pay-per-use approach democratizes access to powerful AI-driven
capabilities for businesses of all sizes, without significant
upfront investment.
For more information, visit https://fibr.ai
About Accel:
Accel is a leading global venture capital firm that aims to be
the first partner to exceptional teams everywhere, from inception
through all phases of private company growth. Accel has been
operating in India since 2008, and
its investments include companies like BookMyShow, BrowserStack,
Flipkart, Freshworks, Cure.fit, Musigma, Mensa Brands, Myntra,
Swiggy, Urban Company, Zetwerk, and Zenoti, among many others. We
help ambitious entrepreneurs build iconic global businesses.
For more information visit: https://www.accel.com
Contact:
pr@fibr.ai
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SOURCE Fibr