- The 71.2% of mothers around the world are working part-time or
full-time jobs, and they are still responsible for the bulk of
household chores.
- Neuroscience research has shown that mother's voice leaves a
distinct 'neural fingerprint' that can predict a child's
proficiency in social communication.
- Emma – The Sleep Company proposes a way for the children of
working mothers to feel their mothers' presence, even when their
mothers can't be physically there.
NEW
YORK, May 10, 2024 /PRNewswire/ -- This year,
for Mother's Day, we want to put the focus on working mothers. In
the hustle and bustle of modern life, the traditional roles of
parenthood are evolving. While mothers are breaking barriers in the
workplace, they are still expected to carry the weight of domestic
duties, creating a poignant imbalance that compromises the quality
of family interactions. The bedtime routine, once a sacred time for
bonding and storytelling, has been usurped by the flickering glow
of electronic devices, leaving children yearning for the comforting
embrace of their mother's voice.
A study by Daniel Abrams and his
team at Stanford University delved into
the profound impact of a mother's voice on children's development.
They found that a mother's voice can significantly reduce stress
levels in children by lowering cortisol and increasing oxytocin,
the social bonding hormone. From the womb, a fetus begins to
recognise and favour its mother's voice, and this preference
continues after birth.
As children mature, the influence of a mother's voice remains
strong. In the study, children aged between seven and twelve could
identify their mother's voice with over 97% accuracy in less than a
second when exposed to recordings. The fMRI scans revealed that a
mother's voice, either live or recorded, activates various brain
structures related to emotion regulation, reward, and facial
recognition. Intriguingly, stronger neural connections between
these brain areas correlate with better social communication
abilities in children. Thus, a mother's voice leaves a distinct
'neural fingerprint' that can predict a child's proficiency in
social communication.
The recordable book
In light of this research,
Emma – The Sleep Company sets out to bring together the demands of
modern life with the timeless need for a strong connection between
mothers and their children. By using the magic of storytelling,
they create a bedtime story that captures the essence of a mother's
care and guidance.
Their story unfolds through a bedtime tale about the importance
of sleep and the endless possibilities of a new day. At its heart
is the relationship between a mother and her child, built on
whispered promises and shared dreams. As the story unfolds, the
child finds comfort in the warmth of maternal love, even in the
quiet of the night.
Emma the sleep company challenges all mothers in the US to
download the e-book for free and record their voice while reading
this story. They can use the recording every time they are not able
to be near their kids, keeping close even when far away.
For more information about Emma's Bedtime Story initiative and
to download the book, click here:
https://www.emma-sleep.com/pages/mothers-day
Notes to editor: https://we.tl/t-oPEa5YEOIk
Contact:
Tomás Santos
+351913691218
tomas.santos@emma-sleep.com
Logo: https://mma.prnewswire.com/media/2409812/Emma_Logo.jpg
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