Following the first report on QSR, the new additions to the
series focus on CPG, Retail, and Streaming Video
AUSTIN,
Texas, May 1, 2024 /PRNewswire/ -- Digital
Turbine, in collaboration with Qrious Insight, today released the
new reports in the "Game-Changing Shift" series - focusing on
the retail, streaming video, and consumer packaged goods (CPG)
categories. This latest installment, unveiled at the IAB NewFronts
event in New York, further shows
how leading brands can boost their incremental reach significantly
by finding ways to deliver ads to a currently underserved audience
segment.
Leading brands are not reaching the
significant segment of customers who spend more time playing mobile
games.
Following last week's successful launch of the initial report
focused on Quick Service Restaurants (QSR), the new reports
continue to quantify the effectiveness of social and YouTube
advertising campaigns for different categories. Using behavioral
data passively collected by Qrious Insight from over twenty
thousand consumers during 2023, the study tracks mobile use,
web/app visits, and detailed info on advertising exposure within
YouTube.
The report echoes the QSR findings that YouTube campaigns
of leading brands are not reaching the significant segment of
customers who spend more time playing mobile games than they do on
YouTube. Additionally, the report found that YouTube ad campaigns
from specific leading brands under-delivered to this "mobile
gaming-first" segment, indicating that the problem is universal and
not solved with larger budgets or resources.
The brands included are:
- Retail: Amazon, Target, The Home Depot, Sephora,
Macy's
- CPG: Dove, Kraft, Clorox, Old Spice, Cheetos
- Streaming Video: Apple TV, Disney+, Amazon Prime Video,
Paramount+, Max
Check out the full report series for all categories
here.
A key revelation revealed at Digital Turbine's IAB Presentation
entitled "Can Video Advertising Be Better? Game On!" explores the
untapped potential of mobile gaming. Despite comprising a
significant portion of the consumer market, mobile gamers remain
underrepresented in advertising strategies. With 76% of consumers
engaging with mobile games, equivalent to the viewership of
YouTube, reallocating ad spending to mobile gaming platforms
presents a compelling opportunity for brands to expand their reach
by approximately 20%, capturing previously overlooked segments of
their target audience.
Digital Turbine and Qrious Insight plan to continue to partner
on research studies that empower brands to navigate the
ever-changing digital landscape with precision and innovation.
About Digital Turbine:
Digital Turbine is an in-app
mobile video advertising platform and trusted mobile partner to the
world's top global brands. Through its acquisition of AdColony – a
recognized leader in mobile video advertising – and its
partnerships with the world's largest mobile operators and OEMs, DT
packages unique telecom data into smarter mobile audiences
available directly through DTX Exchange.
About Qrious Insight:
Qrious Insight specializes in
passively collecting first-party, consumer behavioral data to
provide advertisers, marketers, and market researchers micro-level
visibility into consumer actions, preferences, and trends. This is
made possible by continuously tracking over 100,000 opted-in US
consumers, giving businesses a 360-degree view of their audience's
digital and physical behavior. The data is not survey data, it's
not recall data, but rather passively observed digital
behaviors.
Contact:
Digital Turbine: daniel.gal@digitalturbine.com
Qrious
Insight: andrew.moffatt@qriousinsight.com
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SOURCE Digital Turbine, Inc.