LOUISVILLE, Ky. and DALLAS, May 1, 2024
/PRNewswire/ -- Leading global spirits company Sazerac today
completed the previously announced transaction to acquire BuzzBallz
LLC (dba Southern Champion), a rapidly growing beverage business
with innovative brands including the company's namesake spherically
shaped ready-to-drink, pre-mixed cocktails, BuzzBallz.
Founder Merrilee Kick will remain
with BuzzBallz to continue fostering the success of the business.
Other terms of the deal will not be disclosed.
BuzzBallz joins Sazerac's robust, global spirits portfolio
including Buffalo Trace Bourbon, Traveller Whiskey, Fireball
Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum,
White X Cognac, Paddy's Irish Whiskey, and many more. The BuzzBallz
company also includes additional ready-to-drink beverages like:
BIGGIES, Uptown Cocktails, Sip Sip Hooray, and Texas Craft, along
with other brands.
About Sazerac
With over 400 years of history, Sazerac is one of the world's
largest distilled spirits companies. Now in the fourth generation
of the current family ownership, Sazerac strives each day to bring
the finest spirits to consumers around the world.
Over 500 of the world's most extraordinary brands are part of
the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare,
Weller, The Last Drop Distillers, Fireball Cinnamon Whisky,
Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac,
Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many
more.
Sazerac is also the steward of many fine distilleries
internationally, including Buffalo Trace Distillery in Kentucky, United
States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in
County Sligo, Ireland. Additional
impressive locations can be found in New
Orleans, Montréal, London
and Sydney, to name a few.
Learn more at: www.sazerac.com.
About BuzzBallz
BuzzBallz, LLC (dba Southern Champion), is a family-operated
distillery, winery and brewery in the state of Texas, which was founded in 2009 as the result
of Merrilee Kick's master's degree
thesis project. The company has greatly expanded its product base
since inception and has grown internationally. As the only
woman-owned distillery, winery and brewery combo in the United States, BuzzBallz gained
significant recognition, built distribution nationwide and across
27 other countries, and garnered hundreds of awards. The company's
mission is to create fun and innovative cocktails for the world,
with a vision to reinvent happy hour!
Learn more
at: http://www.southern-champion.com and www.buzzballz.com.
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SOURCE Sazerac