OshKosh B'Gosh Opens Family Lifestyle Store in Atlanta New OshKosh B'Gosh Store is a Unique Shopping Destination for the Entire Family OSHKOSH, Wis., June 14 /PRNewswire-FirstCall/ -- OshKosh B'Gosh, Inc., the company that has been outfitting families for over 100 years, today announced the recent opening of its OshKosh B'Gosh family lifestyle store at The Avenue(R) West Cobb in Marietta, which offers high-quality OshKosh B'Gosh branded apparel and accessories for men, women, kids and home. (Logo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031LOGO-a Photo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-b http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-c ) This new store in Marietta is part of the initial rollout of OshKosh B'Gosh's innovative, new family lifestyle store concept. The Company plans to open a total of 14 family lifestyle stores during 2004 as well as approximately 25 locations during 2005. A Special Shopping Experience for the Entire Family - Feels Like Home ... The new OshKosh B'Gosh family lifestyle store provides a shopping experience that isn't available anywhere else. In today's fast-paced world, it's not always easy for families to find a place where they feel respected, understood, and inspired. However, OshKosh B'Gosh's new stores do just that by creating a warm, home-like setting that families can have fun exploring together. Every detail of the store, from the unique product assortment to the inviting and informal architecture, harkens back to a simpler time and is a reflection of OshKosh B'Gosh's American Heartland history and family-focused roots. Upon entering the store, families will be greeted by an open, friendly, and well-organized environment that feels much like an inviting country home. Farmhouses and small town industrial buildings inspired the store's interior, which features old time advertisements painted on the whitewashed walls and classic washboards used as sign holders. The merchandise is highlighted by warm and cozy lighting and sits neatly amid an open, loft-like interior on natural fixtures that are based on American lifestyle icons such as barn doors, picnic tables, and screen doors. In addition to the welcoming architecture and design elements, all aspects of the store were planned with the family in mind -- from wide aisles that accommodate strollers and wobbly toddlers to a patient, kid-friendly staff, to the spacious fitting rooms. The New OshKosh B'Gosh Products - Something for Everyone ... Not at all just for kids, the OshKosh B'Gosh store contains a unique assortment of products that will meet the work and play needs of the entire family. The high-quality construction and durability that families have come to expect from OshKosh B'Gosh are expertly built into every product. Men and women will find an exclusive line of casual wear just for them. The cut and fabric of each piece is designed to be comfortable, casual, and functional for today's active lifestyle. The adult summer collection is comprised of modern classics such as jeans, capris, floral skirts, polos and khakis in cool shades for the hot summer. "Designs from the OshKosh archives, which date back to 1895, provided the inspiration for our lifestyle store apparel offerings," stated Mirian Lamberth, Vice President, Product Design. "Our heritage is reflected in the details, such as unique buttons and detailed stitching reminiscent of vintage OshKosh B'Gosh styles, as well as the high-quality of the fabrics and construction. The adult apparel, inspired by the Company's history of producing durable work wear garments for railroad workers, has been designed with classic but contemporary styling for today's modern and active world." The newborn and children's apparel features fresh, eye-catching looks that are also well-made and durable in sizes ranging from newborn to 16. This summer is all about color and lightweight fabrics, with polo tops and dresses for girls, short sleeve polo shirts for boys and bathing suits for all. The girls and infant collection has lots of bright and bold colors, and both girls and boys apparel will feature a festive red, white and blue Americana theme. Complementing the apparel offerings for the entire family are high-quality home furnishings, such as throws, pillows, picture frames, toys, games, and other seasonal items. Above all else, these items make the shopping experience fun and interactive for the whole family, with unique and interesting items to be found at every turn. Toys with a vintage theme, such as the "slinky" dog and model airplane, are fun for the kids and take adults back to their childhood days. Colorful sand toys and a wide selection of beach gear -- including kites, beach balls, and buckets -- provide inspiration for a family trip to the beach. Regional travel books abound, offering ideas for hikes and camping trips to take families away from their daily hectic routines. And scented candles, picture frames, and cozy throws provide ideas that will warm up any home. OshKosh B'Gosh Celebrates Father's Day - Receive a Free Gift for Dad When You Visit the Store ... To top it all off, the new OshKosh B'Gosh store is a great place to shop for dad this Father's Day, with lots of great gift ideas like shorts, overalls, polo shirts, t-shirts, accessories, books, and picture frames. Through June 20, 2004 (and while supplies last), customers will receive a classically designed silver desk clock when they spend $60 or more anywhere in the store. This gift with purchase is a $24.50 value that's a great gift for dads everywhere. The Avenue West Cobb Store Details - Convenient Location and Extended Hours ... The Avenue(R) West Cobb is located at 3625 Dallas Highway at Due West Road, Marietta, Georgia and is open from 9:00 a.m. to 9:00 pm. Monday through Saturday and from 12:00 p.m. to 6:00 p.m. on Sunday. OshKosh B'Gosh, Inc. is best known as a premier marketer of quality children's and adult apparel and accessories, available in over 50 countries around the world. As of June 9, 2004, the Company has opened five lifestyle shopping center locations, including two kids-only stores in Middleton, WI and Lyndhurst, OH, and three family stores in Maple Grove, MN, Marietta, GA, and Southlake, TX. Locations in Fredericksburg, VA, Plano, TX, Colorado Springs, CO, Rancho Cucamonga, CA, and Algonquin, IL are currently slated to open during 2004. The Company is headquartered in Oshkosh, Wisconsin. For more information please visit: http://www.oshkoshbgosh.com/. Logo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031LOGO-a Photo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-b http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-c AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com DATASOURCE: OshKosh B'Gosh, Inc. CONTACT: Stephanie Sampiere of Financial Dynamics, +1-212-850-5600, for OshKosh B'Gosh, Inc. Web site: http://www.oshkoshbgosh.com/

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