Microsoft Gains In Search As Google, Yahoo Decline
September 24 2009 - 8:29PM
Dow Jones News
Microsoft Corp.'s (MSFT) revived Internet search effort, dubbed
Bing, helped the company increase its share of the U.S. search
market to 9.5% in August from 8% in the prior month, as Google Inc.
(GOOG) and Yahoo Inc. (YHOO) saw their respective shares decline,
according to data published Thursday by Hitwise.
Google's share of the U.S. market slipped to 70.2% from 71.4%,
according to the data, while Yahoo's share fell to 17% from 17.2%.
Microsoft unveiled Bing in May, and since then has reached a search
and advertising agreement with Yahoo that would have the companies
effectively teaming up on Google. Antitrust regulators are
reviewing the planned partnership, which the companies hope to
begin early next year.
-By John Letzing; 415-439-6400; AskNewswires@dowjones.com
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