SAO PAULO, July 29 /PRNewswire-FirstCall/ -- VIVO Participacoes S.A. (VIVO) (Bovespa: VIVO3 [ON = Common Shares] / VIVO4 [PN = Preferred Shares]; NYSE: VIV), announced its consolidated results for the second quarter 2009 (2Q09) and for year 2009. The best service plans, nationwide coverage, the best and largest WCDMA coverage in Brazil, and its position as the operator with the best Customer Assistance Performance rate (IDA), created in the beginning of this year by the National Telecommunications Agency (Anatel)- having been awarded mark 100, in June, strengthen its position summarized in its slogan: "Vivo - Connection Like Any Other Available"("Vivo - Conexao como nenhuma outra"). Vivo has continued to make every effort to be the best option among all the mobile telephone operators in Brazil, thus enabling people to connect themselves each time more, at any time, in any place. This is the way how Vivo has managed to ensure sustainable results and reaffirm its market leader position. R$million 2Q09 1Q09 2Q08 Net Revenue 3,935.7 4,020.1 3,791.3 Total Operating Costs (2,737.9) (2,816.2) (2,949.6) EBITDA 1,197.8 1,203.9 841,7 EBITDA Margin (%) 30.4% 29.9% 22.2% Net Result 172.4 123.5 (63.9) Number of customers (thousand) 46,819 45,641 40.435 Market share 29.3% 29.7% 30.4% Net Additions (thousand) 1,178 696 2,125 In June, Vivo's customer base reached 46,819 thousand customers, with a 29.3% market share, reaffirming its leadership in the domestic market; The customer base grew 15.8% in the quarter when compared to the same period of last year; In 2Q09, Vivo managed to attract 1,178 thousand new customers, with 19.8% in share of net additions, a growth of 69.3% when compared to 1Q09; Net Service Revenue of R$ 3,630.0 million, an increase of 7.1% over 2Q08; EBITDA margin in the quarter of 30.4%, a growth of 8.2 percentile points over 2Q08, and 0.5 percentage points over 1Q09. EBITDA reached R$ 1,197.8 million in the quarter, a growth of 42.3% in comparison with 2Q08; Net profit of R$ 172.4 million in the quarter, 39.6% higher than the figure recorded for 1Q09; R$295.9 million year-to-date, 26.3% higher than the amount recorded in the same period of the previous year; Increase of 161% in operating cash generation before investment and financing activities, obtained from the "Indirect Cash Flow", in the comparison of 2Q09 over 1Q09, totaling R$ 1,616.2 million in the quarter. After investment activities it recorded a cash generation of R$ 1,010.8 million. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir DATASOURCE: VIVO Participacoes S.A. CONTACT: VIVO - Investor Relations, Ernesto Gardelliano, or Carlos Raimar Schoeninger, or Janaina Sao Felicio, +55-11-7420-1172, Web Site: http://www.vivo.com.br/ir

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