Mexico Expansion for Winning Colours(R) Stain Remover
September 02 2008 - 2:30PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) reports that sales of Winning Colours Stain
Remover to Mexican consumers have started following the company's
announcement in May 2008 that Clark Hardware of Laredo, Texas would
carry the popular new eco-responsible stain remover into this
market. Several stores in the Mexican cities of Acuna and Reynosa
now have Winning Colours Stain Remover on the shelf and operations
there are underway. Preliminary results from introducing Mexican
consumers to Winning Colours are sufficiently positive that Clark
will now deploy 1,000 specially prepared Winning Colours Discovery
Kits to recruit additional retailers in Mexico.
Winning Brands officials are reluctant to finalize Mexico sales
targets in this new market before it is better understood; however,
Winning Brands' operating presence on both sides of the border zone
now is considered by the company to be a practical and respectful
start to a relationship with Mexican consumers, with its border
population of more than 12 million and national population of over
100 Million. There are 31 twin border crossings between the U.S.
and Mexico with communities on both sides. Clark is active in this
region. The Winning Colours Stain Remover bottles that are being
purchased by consumers in Mexico are packaged bilingually in
Spanish/English. Mr. Vidal Cantu of Clark Hardware follows up on
his comments in May by stating that he is pleasantly surprised by
the smooth operation so far. "Some companies can be too optimistic
launching new products into a different culture, but stains and
messes are unpleasant wherever you are. Winning Colours Stain
Remover is turning out to be one of those international type
products that satisfies a basic human preference for cleanliness.
Winning Brands is approaching this in nice logical steps. I am
getting pretty excited about how this might develop," says
Cantu.
Winning Brands' Senior V.P. Lorne Kelly adds that Winning Brands
Spanish language merchandising resources will be growing too. "Our
first Spanish version of the Winning Colours jingle is already
being developed," says Kelly, adding that "excellente is a new fun
expression we are learning around the office. It has a nice ring
about it. Its meaning reveals a lot about where our heads are
at."
Winning Brands Corporation manufactures Winning Colours� Stain
Remover for consumer and commercial use as an eco-responsible
alternative to traditional solvents. It is gaining popularity for
its unusual gentleness to skin and delicate surfaces, while still
being a powerful and versatile stain remover. Winning Brands' full
product range includes a variety of advanced cleaning solutions,
such as its non-toxic SMART(TM) Wet Cleaning liquid alternative to
Perchloroethylene used in Dry Cleaning, KIND(TM) Laundry Products
and CLEAN1(TM) -- the first choice in outdoor cleaning. The
company's mission is to replace hazardous chemicals in widespread
use with safer alternatives. The initial focus is on cleaning
products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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