Big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time for video ads on...
By Suzanne Vranica and Jack Marshall Big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated...
By Alexandra Bruell Tech companies like Facebook and Google are selling creative ad services. Media agencies are increasingly selling digital ad...
McDonald's has consolidated its creative agency business with Omnicom Group in an effort to create a dedicated agency group and bring its...
By Alexandra Bruell McDonald's has consolidated its creative agency business with Omnicom Group in an effort to create a dedicated agency...
WPP PLC, the world's largest marketing company by revenue, Wednesday posted growth in second-quarter sales, sending its shares up more than...
PARIS—Advertising company Publicis Groupe SA key executive Kevin Roberts plans to leave the company following comments he made that were...
By Nathalie Tadena Wal-Mart Stores Inc. has consolidated much of its U.S. creative account with Publicis Groupe, signaling a potential change in...
By Jack Marshall As the global advertising industry finishes up a week in the sun at the Cannes Lions festival in France, executives awoke Friday...
By Jack Marshall As the global advertising industry finishes up a week in the sun at the Cannes Lions festival in France, it awoke Friday morning...
By Nathalie Tadena Publicis Groupe said it has ended talks with Samsung over a possible investment in Cheil Worldwide, the Korean ad agency in...
LONDON—WPP PLC Chief Executive Martin Sorrell will receive a £ 70.4 million ($102.4 million) compensation package after he survived a...
By Suzanne Vranica An eight-month probe by a marketing trade group revealed that ad agencies are accepting rebates from media companies in the...
PARIS—Publicis Groupe SA's first-quarter sales growth beat analysts' expectations on Tuesday, but the advertising company warned...
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