By Alexandra Bruell In recent years, brands have experimented with new agency models, from creating a dedicated, integrated agency within a...
Martin Sorrell is chief executive of WPP PLC. "Turmoil on Madison Avenue as Marketers Push for Change," published March 1, 2018, at 6:36...
By Nick Kostov and Suzanne Vranica The world's biggest marketers are taking aggressive steps to change how they buy ads, triggering upheaval...
Negotiating deals with Sky will become more difficult as the bidding war for the European broadcaster intensifies, said Publicis Chairman Maurice...
By Nathan Allen Mercedes-Benz has chosen France's Publicis Groupe SA (PUB.FR) as its new "international network agency,"...
(Adds share price, dividend detail, analyst comments.) By Anthony Shevlin French retailer Carrefour SA (CA.FR) on Tuesday said that it intends to...
By Alexandra Bruell Amazon only has a small slice of digital ad revenue compared with behemoths like Google and Facebook, but that imbalance might...
Publicis Groupe SA (PUB.FR) said Thursday that its Publicis Media branch has won the entire French media budget from cosmetics giant L'Oreal...
European corporate news is in focus Thursday, with consumer giants Nestle and Unilever both publishing sales updates. Nestle said a key sales...
By Alexandra Bruell Media buying agencies Zenith and GroupM have lowered their expectations for global ad spending in 2017 and 2018, due to...
By Suzanne Vranica Ad-buying firm MEC has named Amanda Richman as chief executive officer of its U.S. operations, as the company begins the...
By Suzanne Vranica Madison Avenue has a new power player: Arthur Sadoun. Mr. Sadoun was installed earlier this month as the new chief executive of...
By Alexandra Bruell Sprint Corp. has moved its $700 million media agency business from Publicis Groupe's Mediavest Spark to independent media...
By Nick Kostov WPP PLC (WPP.LN) said revenue growth slowed in the first quarter as clients spent less in the U.S. and emerging markets. The...
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