Bell Rose Capital, Inc. Completes Name Change and Stock Split

STATEN ISLAND, NY--(Marketwired - Mar 10, 2014) - Bell Rose Capital, Inc. (OTC Pink: DPBLD) is pleased to announce the Company name change to Bell Rose Capital, Inc., from Deep Blue, Inc., and reverse split of 1 new share for every 2,062 shares have been filed with the State of Nevada as of November 7, 2013.

The Name Change and Reverse Split became effective on the OTCMarkets.com on March 5, 2014, having been approved by the Financial Industry Regulatory Authority, Inc. ("FINRA") on March 4, 2014.

Beginning with the opening of the OTCMarkets.com on March 5, 2014, the Company's common stock will commence quoting on the OTCMarkets.com on a post reverse stock split basis. Also on March 5, 2014, to indicate the reverse stock split, the OTCMarkets.com will append a "D" to the Company's trading symbol and for a period of 20 business days, the Company's common stock will be reported under the symbol "DPBLD." After the 20 business days, on April 2, 2014, the Company's new trading symbol will be "BELR."

Bell Rose Capital, Inc. President Frank Rizzo stated, "The opportunity to deliver shareholder value through the real estate market has never been greater than right now. We are seeking opportunities that are value driven where we will be able to enhance cash flow through rental appreciation and management efficiencies. Our shareholders will be the direct beneficiary of these efforts."

Bell Rose Capital, Inc., headquartered in New York, is a real estate investment and development company focused on acquiring and repositioning distressed and mismanaged real estate assets. President Frank Rizzo is also the founder and broker of Cornerstone Realty Partners, Inc. a NYS brokerage company where he serves as a Director for the Staten Island Board of Realtors. For his work on recent projects, Mr. Rizzo was featured in the NY Daily News, Best Places to Live, and was recognized by earning the 20 under 40 Leadership Award on Staten Island in 2013.

Safe Harbor Statement - In addition to historical information, this press release may contain statements that constitute forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Forward-looking statements contained in this press release include the intent, belief, or expectations of the Company and members of its management team with respect to the Company's future business operations and the assumptions upon which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance, and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Factors that could cause these differences include, but are not limited to, failure to complete anticipated sales under negotiations, lack of revenue growth, client discontinuances, failure to realize improvements in performance, efficiency and profitability, and adverse developments with respect to litigation or increased litigation costs, the operation or performance of the Company's business units or the market price of its common stock. Additional factors that would cause actual results to differ materially from those contemplated within this press release can also be found on the Company's website. The Company disclaims any responsibility to update any forward-looking statements.

Contact: Frank Rizzo, frank@bellrosecapital.com Bell Rose Capital, Inc. 1765 Victory Blvd., Staten Island, NY 10314 Phone: 718-447-8100

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