WATERLOO, ON, June 22, 2021 /PRNewswire/ -- BlackBerry
Limited (NYSE: BB; TSX: BB) today announced the BlackBerry IVY
Advisory Council, a new invitation-only body comprised of leading
companies across the transportation and mobility industries that
will help shape and advise the BlackBerry IVY development community
and the vertical-specific services and automotive applications that
will be brought to market using BlackBerry's Intelligent Vehicle
Data Platform, BlackBerry IVY™.
The BlackBerry IVY Advisory Council's purpose is to accelerate
the BlackBerry IVY development community by focusing on the
creation of high-impact technology use cases and solutions that
leverage in-vehicle data. Council members will help drive the
BlackBerry IVY roadmap, focusing on co-value development with a
view to addressing key pain points that OEMs are looking to solve
for.
BlackBerry IVY Advisory Council launch partners include HERE
Technologies, Cerence, TELUS, GEICO and AWS. Advisory Council
founding members will get exclusive first access to developer tools
and BlackBerry IVY product releases in addition to benefiting from
joint marketing activities to promote their product innovations.
Additional members are expected to join the Advisory Council in the
coming months and interested industry parties are encouraged to
contact BlackBerry.
The establishment of the Advisory Council evolved from the
industry interest seen following the initial BlackBerry IVY launch
announcement and the ability of BlackBerry IVY to help OEMs, smart
mobility providers, fleet operators, and developers leverage the
rich insights from the next generation of intelligent connected
vehicles.
"Developing alongside our colleagues at BlackBerry will help
transform the automotive industry, and the engagement with other
industry leaders will ensure an accelerated path toward the
mobility industry of the future," said Wendy Bauer, Global head, Automotive Sales at
Amazon Web Services. "Collectively, the members of the BlackBerry
IVY Advisory Council will bring their individual expertise to the
table and collaborate to solve the biggest challenges in connected
mobility, inspire the developer community, and leverage these tools
for an improved driving experience."
"BlackBerry is proud to welcome HERE Technologies, Cerence,
TELUS, GEICO and AWS as founding partners of our new BlackBerry IVY
Advisory Council," said Vito
Giallorenzo, SVP Corporate Development & Chief Operating
Officer, IoT. "Innovation in transportation and mobility is
advancing at dizzying speeds across many data-driven solution
domains. BlackBerry IVY is a scalable and cost-effective partner to
help companies across the entire ecosystem unlock revenue and
capture the growth opportunity. We look forward to working with
this exceptionally talented, future-focused group of leading
organizations to do so in the months and years ahead."
To inquire about becoming an Advisory Council member, visit
https://BlackBerry.QNX.com/en/aws.
Featured Partner Quotes
"We are thrilled to be named a founding member of the IVY
Advisory Council and look forward to identifying new use cases and
opportunities with BlackBerry IVY by leveraging the power of our
location technology," said Michele
Herbst, Vice President of Product Management at HERE
Technologies. "With our deep automotive expertise and
privacy-by-design approach with real-time vehicle data, we're
excited about the future possibilities with IVY to create
intelligent experiences for our customers."
"Cerence is proud to serve as a founding member of the
BlackBerry IVY Advisory Council, and we look forward to
collaborating with like-minded companies looking to transform the
future of mobility experiences for consumers worldwide," said
Prateek Kathpal, CTO, Cerence Inc.
"As the leader in conversational AI for mobility, we are excited by
the collective potential of this group to together advance
intuitive, intelligent interaction between drivers and their cars,
especially as we approach increasing levels of connectivity and
autonomy."
"GEICO is excited to be BlackBerry IVY's insurance partner. The
companies have a shared vision to accelerate the transformation of
the transportation industry," said Yang
Yu, Chief Data and Analytics Officer at GEICO. "By working
together as part of our founding role on the new IVY Advisory
Council, we plan to introduce Geico products to improve customer
service and deliver personalized discounts. Our goal is to unlock
the vast and untapped potential that exists within the usage-based
insurance market. GEICO is actively working to ensure that all
drivers are able to realize the many benefits of smart
mobility."
"TELUS strongly believes that the IVY ecosystem will provide
valuable insights for the companies that manufacture cars and will
create a more personalized driving experience for the people who
own them. We are pleased to collaborate with BlackBerry and share
our expertise and knowledge in the field to help BlackBerry
accelerate innovation, allowing automakers to offer more services,
and offering users a better, safer way to drive." – Ibrahim Gedeon, Chief Technology Officer at
TELUS
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB)
provides intelligent security software and services to enterprises
and governments around the world. The company secures more
than 500M endpoints including over
195M cars on the road today. Based in
Waterloo, Ontario, the company
leverages AI and machine learning to deliver innovative solutions
in the areas of cybersecurity, safety and data privacy solutions,
and is a leader in the areas of endpoint security, endpoint
management, encryption, and embedded systems. BlackBerry's
vision is clear - to secure a connected future you can trust.
BlackBerry. Intelligent Security. Everywhere.
For more information, visit BlackBerry.com and follow
@BlackBerry.
Trademarks, including but not limited to BLACKBERRY, EMBLEM
Design and QNX are the trademarks or registered trademarks of
BlackBerry Limited, its subsidiaries and/or affiliates, used under
license, and the exclusive rights to such trademarks are expressly
reserved. All other trademarks are the property of their respective
owners. BlackBerry is not responsible for any third-party products
or services.
CONTACT:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com
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SOURCE BlackBerry Limited