DTS Celebrates 30 Years of Sensational: Creating Impactful Entertainment Experiences for Audiences Everywhere
June 20 2023 - 9:00AM
Business Wire
New report highlights how personalized and
immersive entertainment experiences are important to
consumers
DTS, Inc., a wholly owned subsidiary of entertainment technology
company Xperi Inc. (NYSE: XPER) and the company that launched a
revolutionary multichannel sound delivery system for film on June
11, 1993 with the release of Jurassic Park, celebrates its 30 year
anniversary.
DTS technology innovation and expertise have been raising the
bar for immersive, intuitive entertainment. Today, DTS continues to
push the limits of sight and sound in every environment - theater,
living room, car, and on mobile devices.
“When you felt and heard the impact of the DTS soundtrack for
Jurassic Park in 1993, we knew we were onto something,” said Jon
Kirchner, CEO, Xperi. “We’ve come a long way since our theater
breakthrough moment and the pace of innovation and change of the
industry has me excited about a future where you can have an
always-on, anytime, anywhere, on any device higher quality
experience - whether it's music, movies, video games, or some other
kind of content.”
Marking the brand’s 30th anniversary, DTS released its Tuning In
To Sensational Entertainment Trends report uncovering consumers’
preferences and habits around their entertainment experiences, at
home and on the go. The survey, done in partnership with Opinium,
showcases that sound quality is very to somewhat important to 85%
of respondents when watching shows or movies on TV.
Sound and sensing are the unsung hero of the entertainment
experience, but when people don’t have clear sound quality it can
lead to negative viewing and listening experiences. More than half
(58%) of respondents have differing sound needs compared to other
people with whom they’re viewing shows and movies, leading to
issues like listening on a lower/higher volume than ideal (33%),
watching content separately (19%) and even having arguments about
sound level (17%).
Additional Tuning In To Sensational Entertainment Trends
Report Highlights
- Streamline home entertainment set-up: Respondents are looking
to simplify their home entertainment set-up by preferring
interconnected home systems that take 5-minutes or less to set up
(72%); are compatible with their current systems (71%); work over
Wi-Fi (63%).
- Audio amplifies gaming experiences: Gamer respondents are
seeking the perfect auditory companion to complement their
gameplay, listening most frequently to audio through their TV
(47%), using headphones (41%) or through their smartphone
(40%).
- Evolving preferences in the connected car: As more drivers view
their vehicles as a third space, drivers would most like their
vehicle to offer a more comfortable physical environment (41%);
automatically understand their seat position, temperature, lighting
and entertainment choices when they enter the vehicle (39%); and
possess an even better audio system/sound (38%) than they already
have according to a separate survey from Xperi.1
- Breaking through the noise: Multitasking has become the norm
and made true entertainment immersion a challenge at home. Putting
on a streaming video or music service at home is often paired with
scrolling on phones (45%), cleaning the house (42%), cooking (40%)
or exercising (27%).
Find more information from the report here.
Opinium Methodology
The DTS Tuning In To Sensational Entertainment Trends survey was
administered to 4,000 adults, 18 and older, living in the U.S. and
U.K. between April 18- 24, 2023 (2,000 U.S., 2,000 U.K.). Both
surveys were weighted to nationally representative criteria.
CARAVAN TITLES Methodology
1This data is from research conducted by Xperi and CARAVAN®, and
a report titled: “The Vehicle as a Third Space.” The study surveyed
844 people from the U.S. who currently own or lease a vehicle.
Fieldwork took place between August 26-28, 2022.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound
better. Through its pioneering audio solutions for mobile devices,
home theater systems, cinema and beyond, DTS provides incredibly
high-quality, immersive and engaging audio experiences to listeners
everywhere. Now, DTS is powering imaging and sensing technologies
as well. For more information, please visit www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and
IMAX Enhanced, an IMAX and DTS partnership, have been integrated
into billions of consumer devices and media platforms worldwide,
powering smart devices, connected cars and entertainment
experiences. Xperi has created a unified ecosystem that reaches
highly engaged consumers driving increased value for partners,
customers and consumers.
©2023 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD
Radio™, Perceive® and their respective logos are trademark(s) or
registered trademark(s) of Xperi Inc. or its subsidiaries in the
United States and other countries. All other trademarks and content
are the property of their respective owners.
XPER - P
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230620288091/en/
Xperi Media: Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Xperi (NYSE:XPER)
Historical Stock Chart
From Apr 2024 to May 2024
Xperi (NYSE:XPER)
Historical Stock Chart
From May 2023 to May 2024