EL SEGUNDO, Calif., and
STAMFORD, Conn., July 20, 2017 /PRNewswire/ -- Mattel and WWE
are launching a girls' product line that features the first-ever
fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky
Lynch, Alicia Fox and
Eva Marie, to leverage the
popularity of WWE's female Superstars and give its sizable girl fan
base a new way to connect with their favorite brands.
The new WWE Superstars product line, which was revealed today at
San Diego Comic-Con, offers fans an original way to play and
includes the following:
- 12" fashion dolls that are articulated and come with multiple
fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky
Lynch, Alicia Fox and
Eva Marie.
- Role Play items that include a WWE Women's Championship title
belt with authentic styling and sleek metallic medallions, in
addition to fun accessories like a Bayley-inspired headband and
Sasha Bank's "Legit Boss"
rings.
- Action figures that have deluxe articulation and bold ring
looks that include the Superstar's iconic accessories.
This is the first time female WWE Superstars will have a fashion
doll and role-playing line, in addition to the action figures
inspired by their in-ring characters. The dolls will be available
for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys"R"Us®
stores nationwide and Toysrus.com this September.
"The launch of the first-ever WWE girls' product line is a
significant moment in the evolution of not only our female
Superstars, but our entire company," said Stephanie McMahon, WWE Chief Brand Officer. "We are honored to partner with
Mattel to provide kids with another way to connect with our
incredible female performers who inspire confidence and
strength."
"At Mattel, we have a deep understanding of how girls play and
are proud to be WWE's partner in bringing the first ever female
Superstar fashion doll line to fans, said Lori Pantel, SVP and GM for Girl's Toy Box.
"This line shows girls that they too can be a WWE Superstar and
fits well within our portfolio of girl's brands by offering unique
doll aesthetics with empowering messages."
About Mattel
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas &
Friends™, among many others. Mattel also creates a wealth of lines
and products made in collaboration with leading entertainment and
technology companies. With a global workforce of approximately
32,000 people, Mattel operates in 40 countries and territories and
sells products in more than 150 nations. Visit us online at
www.mattel.com.
About WWE
WWE, a publicly traded company (NYSE: WWE),
is an integrated media organization and recognized leader in global
entertainment. The company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family friendly entertainment
on its television programming, pay-per-view, digital media and
publishing platforms. WWE programming reaches more than 650 million
homes worldwide in 20 languages. WWE Network, the first-ever 24/7
over-the-top premium network that includes all live pay-per-views,
scheduled programming and a massive video-on-demand library, is
currently available in more than 180 countries. The company is
headquartered in Stamford, Conn.,
with offices in New York,
Los Angeles, London, Mexico
City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/
Media Contacts:
Mattel
Marissa
Beck
Marissa.beck2@mattel.com
(415) 902-5233
WWE
Matthew
Altman
Matthew.Altman@wwecorp.com
Toys"R"Us
Nicole
Hayes
(973) 617-4371
Nicole.Hayes@toysrus.com
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SOURCE Mattel, Inc.