WNS Announces Partnership with ESI to Develop Real-Time CRM Solution Designed to Increase Customer Profitability
May 28 2008 - 7:30AM
Business Wire
WNS (Holdings) Limited (NYSE: WNS), a leading provider of global
business process outsourcing (BPO) services, today announced a
strategic partnership with Exchange Solutions Inc. (ESI), which
creates and hosts interactive sales and marketing solutions
designed to allow businesses to engage consumers earlier in their
decision-making process to increase share of wallet. Toronto-based
ESI has developed a web-based marketing platform that allows
businesses to connect directly with customers to offer additional
products and services. One feature of the ESI platform includes a
real-time, decision-making platform that allows a company�s
customers to see how they can get more value by consolidating more
of their business with the company. With deep domain knowledge in
several industries, such as financial services and travel, WNS will
provide customer contact, fulfillment support and other services
through its global delivery model. As an example, retail bank
customers reviewing loan interest rates on a bank�s website would
receive an invitation for a phone call or instant message
conversation to learn how interest rates could improve if they
expand their relationship with the bank by opening additional
accounts or registering for credit cards. A large U.S. retail bank
is using ESI�s platform for price quotes, new account openings and
servicing interactions between customers and bankers, and has
increased balances generated in each of these interactions by more
than 100%, or $4,000. Profitability per interaction has increased
more than 90%. The partnership with WNS will allow client banks to
more quickly drive sales from channels outside of traditional bank
branches, such as the web, as well as improve customer follow-up
and fulfillment. Travel industry customers purchasing flights could
be offered savings on additional purchases such as hotels or
dinners and recreation packages. �Sales and marketing functions
typically work in silos by product or service without any
opportunity for companies to benefit from innovative customer
relationship management techniques that drive sales and improve the
consumer experience,� said Arijit Sengupta, Executive Vice
President, WNS. �By combining our strengths, WNS and ESI are
developing innovative, turnkey solutions designed to improve
buyer-seller collaborations that result in increased customer
acquisition and enhanced customer profitability. With this
partnership, we intend to usher in a new wave of collaborative
marketing.� �ESI�s approach can result in higher sales, increased
cross-selling, and revenue from each customer touch point, while
providing customers with a more compelling value proposition tied
to their specific needs,� said Carl Erickson, General Manager
Retail Banking, ESI. �We look forward to partnering with WNS to
scale our operations and penetrate key markets.� About WNS WNS is a
leading global business process outsourcing company. Deep industry
and business process knowledge, a partnership approach,
comprehensive service offering and a proven track record enables
WNS to deliver business value to some of the leading companies in
the world. With over 18,000 employees, WNS is passionate about
building a market-leading company valued by our clients, employees,
business partners, investors and communities. For more information,
visit www.wnsgs.com. About ESI Exchange Solutions, Inc. (ESI) is a
leading provider of customer-company collaboration solutions that
help companies maximize the value of customer interactions and
relationships. ESI�s innovative ASP technology application allows a
1:1 collaboration between the company and each customer to deliver
a customized, more profitable agreement for each party. At every
web, call center and in-store interaction, ESI�s solution
facilitates a win for the company and for the customer. ESI�s
deployments provide companies with a low risk, high return on
investment by driving significant increases in channel sales
productivity with minimal upfront investment. Gartner has
recognized ESI as the category-creating and leading provider of
this innovative new class of performance improvement solutions. For
more information, visit www.exchangesolutions.com. Safe Harbor
Statement under the provisions of the United States Private
Securities Litigation Reform Act of 1995 This news release contains
forward-looking statements, as defined in the safe harbor
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially
from�those that may be projected by these forward looking
statements. These risks and uncertainties include but are not
limited to technological innovation; telecommunications or
technology disruptions; future regulatory actions and conditions in
our operating areas; our dependence on a limited number of clients
in a limited number of industries; our ability to attract and
retain clients; our ability to expand our business or effectively
manage growth; our ability to hire and retain enough sufficiently
trained employees to support our operations; negative public
reaction in the US or the UK to offshore outsourcing; regulatory,
legislative and judicial developments; increasing competition in
the business process outsourcing industry; political or economic
instability in India, Sri Lanka and Jersey; worldwide economic and
business conditions, including a slowdown in the U.S. and Indian
economies and in the sectors in which our clients are based and a
slowdown in the BPO and IT sectors world-wide; our ability to
successfully consummate strategic acquisitions, as well as other
factors more fully discussed in our reports filed with the U.S.
Securities and Exchange Commission. These filings are available at
www.sec.gov. We may, from time to time, make additional written and
oral forward-looking statements, including statements contained in
our filings with the Securities and Exchange Commission and our
reports to shareholders. You are cautioned not to place undue
reliance on these forward-looking statements, which reflect
management�s current analysis of future events. We undertake no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
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