CHICAGO, Aug. 13, 2015 /PRNewswire/ -- More
than 3,200 Ball Park Park's Finest™ frankfurters later, a
new GUINNESS WORLD RECORDS title was set for the Longest barbecue
marathon by a team as the Ball Park® brand grill team,
led by Food Network celebrity chef Tyler
Florence and two consumer contest winners, grilled for 34
hours and 35 minutes straight, shattering the existing 30 hour
record. The non-stop "Finest Grillathon" unfolded in New York City's Gansevoort Plaza, where
consumers tuned in via livestream on www.BallParkBrand.com or the
social media app Meerkat to watch Florence and team go the
distance. GUINNESS WORLD RECORDS officials chronicled the Ball
Park brand challenge, a history-making maneuver that was
previously set by a bunch of British blokes earlier this year.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7597651-ball-park-brand-guinness-world-records/
"Dogged determination got us to the finish line," said
Tyler Florence, who kept the
grillers and crowd energized throughout the event. "GUINNESS WORLD
RECORDS was clear that to set a new record we had to man the grills
the entire time with at least five different food items, hot dogs
of course. Nobody slept but we definitely ate."
Throughout the event, the Ball Park brand grill
team and Tyler Florence entertained
the audience, both in-person and online, with a steady stream of
grilling tutorials, tips and unique hot dog mashups. Passersby were
treated to Ball Park Park's Finest frankfurters fresh
from the grill – the brand's premium line of hot dogs made with 100
percent beef and no artificial preservatives, flavors, colors or
fillers, and no nitrates or nitrites added*. Additional grilled
fare was donated to City Harvest, the world's first food rescue
organization which today is dedicated to helping feed the nearly
1.4 million New Yorkers facing hunger.
"This was crazy fun," said Tamara
Elliott, Ball Park brand senior brand manager, who
helped distribute grilled Ball Park Park's Finest
frankfurters to passersby. "Grilling as a sport is an interesting
concept. Lots of grilling enthusiasts will be in training for
Labor Day, which is one of the top
three grilling holidays in terms of hot dog sales."
The Ball Park brand grill team, comprised of Andrew Battistelli of Clinton, TN and Susan
Bulloch of Lehi, UT, were
selected to participate in the GUINNESS WORLD RECORDS challenge
based on videos they submitted to The Finest Grillathon contest
hosted by Ball Park brand and Food Network showcasing their
all-star grill skills.
The barbecue marathon was viewable to consumers nationwide from
a livestream hosted on www.BallParkBrand.com in addition to rich
media banners across Scripps Networks and on
www.FoodNetwork.com.
For more information on Ball Park Park's Finest
frankfurters and the entire Ball Park brand product
portfolio, visit www.ballparkbrand.com or check out the brand on
Facebook, Instagram and Twitter.
About Ball Park Brand
The Ball Park brand was launched in 1957 in response to a
request from the owner of the Detroit Tigers baseball team.
The Ball Park frank was such a success, it was expanded
nationally. Today, Ball Park products can be found in
supermarkets, convenience stores and a variety of sports venues -
including Detroit's Comerica
Park. For more information, visit www.ballparkbrand.com.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's
largest food companies with leading brands such as
Tyson®, Jimmy
Dean®, Hillshire Farm®, Sara Lee®, Ball Park®,
Wright®, Aidells® and State
Fair®. It's a recognized market leader in chicken,
beef and pork as well as prepared foods, including bacon, breakfast
sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings,
tortillas and desserts. The company supplies retail and foodservice
customers throughout the United
States and approximately 130 countries. Tyson Foods was
founded in 1935 by John W. Tyson,
whose family has continued to lead the business with his son,
Don Tyson, guiding the company for
many years and grandson, John H.
Tyson, serving as the current chairman of the board of
directors. The company currently has approximately 113,000 Team
Members employed at more than 400 facilities and offices in
the United States and around the
world. Through its Core Values, Code of Conduct and Team Member
Bill of Rights, Tyson Foods strives to operate with integrity and
trust and is committed to creating value for its shareholders,
customers and Team Members. The company also strives to be
faith-friendly, provide a safe work environment and serve as
stewards of the animals, land and environment entrusted to it.
*Except those naturally occurring in celery juice
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SOURCE Tyson Foods, Inc.