Travel + Leisure Launches New Wine Experience
March 15 2022 - 7:00AM
Business Wire
Travel and lifestyle brand partners with
Vintage Wine Estates to deliver highly curated, destination-driven
wine clubs and online bottle shop
Club membership includes access to curated
tours and complimentary wine tastings at 12 wine estates in Napa
Valley, Oregon and Washington
Travel + Leisure Group announced today the launch of
travelandleisurewine.com featuring multiple-estates in one wine
club membership as well as an online bottle shop through a
partnership with Vintage Wine Estates, Inc. (Nasdaq: VWE and VWEWW)
(“VWE”). The website offers access to highly-curated experiences
that come with a wine club membership including VIP tastings at the
wineries or virtually, annual harvest celebration events and more
from coveted wineries throughout California, Oregon and
Washington.
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Travel + Leisure Group announced today
the launch of travelandleisurewine.com featuring multiple-estates
in one wine club membership as well as an online bottle shop
through a partnership with Vintage Wine Estates, Inc. The website
offers access to highly-curated experiences that come with a wine
club membership including VIP tastings at the wineries or
virtually, annual harvest celebration events and more from coveted
wineries throughout California, Oregon and Washington. (Photo
courtesy of Travel + Leisure Wine/Vintage Wine Estates.)
This partnership between Travel + Leisure, the world’s most
influential travel brand, and Vintage Wine Estates, which owns
unique wine estates in Napa, Sonoma, California’s Central Coast,
Oregon and Washington, allows wine lovers a curated quarterly taste
of some of the most renowned wineries in America with individual
bottles for purchase for both members and non-members. VWE is also
overseeing the management, fulfillment and customer support
services for Travel + Leisure Wine.
“The Travel + Leisure brand is synonymous with extraordinary
experiences, and our latest offering extends that brand promise to
a whole new platform. Great wine elevates an ordinary dinner at
home or away and transforms it into a special event,” said Noah
Brodsky, president of Travel + Leisure Group. “As we expand the
Travel + Leisure brand into new products, services and experiences,
the collaboration with Vintage Wine Estates was a natural next step
to grow our business.”
Vintage Wine Estates -- one of the fastest growing wine
producers in the U.S., with a direct-to-customer sales and delivery
platform, is selecting wines from its extensive portfolio of winery
estates and luxury brands to create a curated collection of
offerings for Travel + Leisure Wine customers which showcase the
rich flavors of some America’s most coveted wine-growing
regions.
Travel + Leisure Wine focuses on offering an authentic sense of
place for every curated wine selection—with learning materials
provided directly from the winemakers that highlight the unique
characteristics of where each wine is produced and how that
develops the wine’s flavor and personality. In addition, Travel +
Leisure Wine members have the ability to visit any of VWE’s 12
featured estate wineries with exclusive invitations to wine maker
special events, curated tours and complimentary wine tastings.
“What sets us apart from some other wine clubs out there is that
we have an incredible portfolio of real vineyards, real winemakers
and real people who are excited to share what they do with their
guests,” explained Jessica Kogan, chief digital and marketing
officer for Vintage Wine Estates. “While many wine clubs highlight
wines from one winemaker, Travel + Leisure Wine members can enjoy
wines from a portfolio of more than 25 unique vineyards and VIP
benefits at 12 distinct wine estates.”
Travel + Leisure Wine customers can enjoy complimentary tastings
at 12 renowned wine estates including Girard Winery, Swanson
Vineyards, Laetitia Vineyard & Winery, among others. Travel +
Leisure Wine member shipments and its online shop will frequently
feature exclusive limited quantity wines typically only available
directly in tasting rooms.
VWE has entered into a licensing agreement with Travel + Leisure
Group, a new business line from Travel + Leisure Co. (NYSE: TNL),
the world’s leading membership and leisure travel company. Brand
licensing is an integral part of Travel + Leisure Group’s larger
mission to take Travel + Leisure, the world’s most influential
travel brand, beyond inspirational content and bring it to life
through a curated suite of consumer products and services.
Visit www.travelandleisurewine.com for more information.
About Travel + Leisure
Group
Travel + Leisure Group offers travelers a way to turn vacation
inspiration into exceptional experiences through a suite of
products and services that bring the world’s most influential
travel brand to life. Travel + Leisure Club is the must-have
membership for the savvy traveler— members get the exclusive rates
and savings they want, and enjoy the first-class service they
deserve, with special perks, and valuable member benefits from the
world’s most influential travel brand. Travel + Leisure GO is an
online retail travel site that connects trusted inspirational
content with bookable travel services and expert-curated
itineraries. Travel + Leisure Group is also expanding the offerings
of the storied brand through licensing agreements and a growing
collection of branded consumer products. The business line is a
part of Travel + Leisure Co. (NYSE:TNL), the world’s leading
membership and leisure travel company, with a portfolio of nearly
20 resort, travel club and lifestyle travel brands. Learn more here
or follow Travel + Leisure GO on Facebook, Instagram, Twitter, or
Pinterest.
About Vintage Wine Estates,
Inc.
Vintage Wine Estates is a family of wineries and wines whose
mission is to produce the finest quality wines and provide
incredible customer experiences with wineries throughout Napa,
Sonoma, California’s Central Coast, Oregon, and Washington state.
Since its founding 20 years ago, the Company has grown to be the
15th largest wine producer in the U.S. selling more than two
million nine-liter equivalent cases annually. To consistently drive
growth, the Company curates, creates, stewards, and markets its
many brands and services to customers and end consumers via a
balanced omni-channel strategy encompassing direct-to-consumer,
wholesale, and exclusive brand arrangements with national
retailers. While VWE is diverse across price points and varietals
with over 50 brands ranging from $10 to $150 at retail, its primary
focus is on the fastest growing premium segment of the wine
industry with the majority of brands selling in the $10 to $20
price range. The Company regularly posts updates and additional
information at www.vintagewineestates.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220315005381/en/
Media Contact: Christina Baez media@travelandleisure.com
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