Travel + Leisure Group Launches Brand Licensing Business
May 05 2021 - 9:30AM
Business Wire
Leading lifestyle travel brand seeking to
expand licensing capabilities and develop consumer products
Travel + Leisure Group, the newly established business line
under Travel + Leisure Co. (formerly Wyndham Destinations; NYSE:
TNL), launched a new brand licensing business to create a line of
premium consumer products leveraging the iconic Travel + Leisure
brand. Brand licensing will expand the company’s capacity to bring
the Travel + Leisure brand to life through consumer products and
services.
“Travel + Leisure is one of the most iconic names in travel, and
as the new stewards of the brand, our goal at Travel + Leisure
Group is to thoughtfully develop this brand beyond inspiration and
into curated products and services that travelers can feel, touch
and experience firsthand,” said Noah Brodsky, president of Travel +
Leisure Group and chief brand officer for Travel + Leisure Co. “As
we look towards the evolution of this storied brand, brand
licensing will play a pivotal role in bringing our vision to life
to expand our brand into new and unique areas.”
Travel + Leisure Group provides products and services developed
to inspire travelers. The company is expanding beyond the pages of
Travel + Leisure magazine by utilizing its expert-curated
multi-platform content with the recent launch of the online travel
gateway BookTandL.com, a new subscription travel club set to launch
this summer, as well as consumer products like the Travelpro® x
Travel + Leisure luggage collection.
Travel + Leisure Group’s brand licensing efforts will be
spearheaded by veteran licensing expert Phil Raso, who joins the
company in a newly created role as Director of Brand Licensing.
Raso will be responsible for creating Travel + Leisure Group’s
brand licensing long-term growth plan, developing its consumer
products portfolio and expanding the company’s retail
footprint.
“Travel + Leisure’s 50 years of expertise in the travel space
opens us up to some incredible licensing opportunities. We can
leverage that history and bring travel enthusiasts a multitude of
purposeful products to serve their travel dreams,” said Raso.
“Imagine Travel + Leisure not only inspiring your vacation ideas
but also being with you throughout your journey— it is a thrilling
prospect that we are eager to develop.”
Before joining the Travel + Leisure Group, Raso oversaw the
licensed industrial products and publishing categories at
Caterpillar Inc. He was instrumental in launching multiple products
including the world’s strongest shovel, rugged coolers, and a line
of award-winning smartphones. He has also actively served on
various committees and benchmarking teams for the Society of
Product Licensors Committed to Excellence (SPLiCE) trade
organization.
For more information about Travel + Leisure Group and licensing
opportunities, visit the Travel + Leisure Group page.
About Travel + Leisure
Group
Travel + Leisure Group offers travelers a way to turn vacation
inspiration into exceptional experiences through the top online and
print travel content, online travel subscription and booking
services, and branded consumer products all together in one place.
This business provides a suite of products and services to inspire
travelers with Travel + Leisure’s trusted expert multi-platform
content, including subscription travel clubs, online travel gateway
BookTandL.com, and brand licensing agreements. Learn more at
https://www.travelandleisureco.com/us/en/our-brands/travel-leisure-group.
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version on businesswire.com: https://www.businesswire.com/news/home/20210505005186/en/
Media Contact: Christina Baez (786) 860-9305
Media@wyn.com
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