Timberland CSR Report Designed To Engage Diverse Stakeholders in Dialogue Around Issues and Progress
October 14 2009 - 9:00AM
Business Wire
The Timberland Company (NYSE: TBL), a leading outdoor footwear
and apparel company, today announced the release of its 2007- 2008
Corporate Social Responsibility (CSR) report. This bi-annual report
is a more comprehensive compliment to the company’s quarterly
reporting efforts, and is designed to create a two-way dialogue for
collecting feedback on its CSR initiatives. The report not only
highlights Timberland’s accomplishments and forward-looking goals
in its four CSR pillars of energy, product, workplaces, and
service, but also invites readers to share feedback and ideas for
improvement through an online tool called Voices of Challenge.
“A key goal of our CSR program is to engage our consumers,
employees, shareholders and other stakeholders in an on-going
dialogue to help us continuously improve our performance. Knowing
that few people want to digest 100-page CSR reports, we took a
different approach, making the information available in a number of
different formats,” states Beth Holzman, Manager of CSR Strategy
& Reporting at Timberland. “We’re hoping to provide all
stakeholders, the right amount of information in accessible formats
to openly communicate our commitment to environmental and social
justice.”
Voices of Challenge, also hosted on www.earthkeeper.com/csr, is
a dynamic online forum to engage thought leaders, practitioners,
NGOs, investors, students and consumers on specific CSR challenges
facing the business community. Thought leaders kicking off the
online dialogue include Bill McKibben of www.350.org, Joel Makower
of Green Biz, Dominque Conseil of Aveda, Li Qiang of China Labor
Watch, and Mayor Bloomberg of New York City. Through Voices of
Challenge, Timberland hopes to spark a global conversation with all
people who care about these issues that will lead to collaborative
problem-solving.
Other highlights of the report include the following progress
against each of its Four CSR Pillars:
- Energy: Timberland
reduced its absolute carbon emissions from owned and operated
facilities and employee air travel by 27% over its 2006 baseline,
exceeding its goal of 25%. Timberland also became one of the first
in the industry to begin measuring and disclosing supply chain
emissions for energy use at third-party contract factories.
- Product: Timberland
scored 1% of its total footwear products using the Green Index®
environmental rating system, its program for designing
environmental harms out of its products and informing consumers
about its products’ environmental impacts to spur more sustainable
purchasing. Timberland’s goal is to score all its footwear by the
end of 2011.
- Workplaces: Timberland
significantly reduced the percentage of footwear made in high risk
factories from 34% in 2007 to 1% in 2008. Factories receive high
risk ratings if they have high probability and potential for
violations such as excessive working hours; debt-bonded or child
labor; or lack effective safety mechanisms on machinery.
- Service: Timberland
employees served over 165,000 hours in the community in 2007 and
2008. In total, employee volunteers planted over 390,000 trees,
conserved or beautified over 600 acres of land, and refurbished or
installed nearly 400 miles of trails during these two years.
In addition to a 30-page printed report, Timberland has
electronically published four complementary ‘Dig Deeper’ papers,
each aligned with one of Timberland’s CSR pillars and available on
www.earthkeeper.com/csr. These papers provide more detail on
Timberland’s programs, execution, strategy and results for those
stakeholders that are looking for more information on the following
topics:
- Energy: Timberland’s
Climate Strategy
- Product: Grading our
Products: Timberland’s Green Index® Program
- Workplace: Beyond Factory
Walls: Engaging Workers & Strengthening Communities
- Service: Engaging
Employees: Timberland’s Global Stewards Program
The report was developed using the G3 and Apparel and Footwear
Sector Supplement of the Global Reporting Initiative. The report
and the “Dig Deeper” papers were reviewed by a team of external
stakeholders convened by Ceres, a national network working with
companies and investors to address sustainability challenges.
About
Timberland:
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland®, Timberland
PRO®, SmartWool®, Timberland Boot Company®, howies® and IPATH®
brands, all of which offer quality workmanship and detailing and
are built to withstand the elements of nature. The company’s
products can be found in leading department and specialty stores as
well as Timberland® retail stores throughout North America, Europe,
Asia, Latin America, South Africa and the Middle East. Timberland’s
dedication to making quality products is matched by the company’s
commitment to “doing well and doing good”—forging powerful
partnerships among employees, consumers and service partners to
transform the communities in which they live and work. To learn
more about Timberland, please visit www.timberland.com. To learn
more about becoming an Earthkeeper, visit www.earthkeeper.com.
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