UNDERRATED Golf Tour will kick-off at the Old
Barnwell Golf Course in Aiken, SC,
June 21 - June 23
ATLANTA, June 11,
2024 /PRNewswire/ -- Southern Company has signed on
as an official partner of the UNDERRATED Golf Tour, a
purpose-driven business endeavor with the overarching commitment to
provide equity, access and opportunity to student-athletes from
every community by balancing participation in the sport to truly
reflect our society.
As part of Southern Company's commitment to promoting inclusion
within the communities it serves, this new partnership will enable
the organization to support aspiring golfers who historically have
been underrepresented in the sport. The UNDERRATED Golf Tour
provides a platform for athletes to showcase their skills, gain
exposure, and compete at a high level while fostering a more
inclusive environment within the golfing community.
"Golf is a game that mirrors the values we hold dear at Southern
Company — integrity, excellence and respect," said
Chris Womack, chairman, president & CEO of Southern
Company. "Partnering with the UNDERRATED Golf Tour we are investing
in the future of the sport while reinforcing our commitment to
creating equitable opportunities for all."
Womack unveiled the partnership at the 2024 World Golf Hall of
Fame Induction Ceremony where UNDERRATED founder Stephen Curry was recognized as the 2024
recipient of the Charlie Sifford
Award presented by Southern Company. The Charlie Sifford Award was created in 2021 by the
World Golf Hall of Fame to honor an individual who personifies
Sifford's groundbreaking achievements of diversifying the game of
golf through perseverance, confidence, respect, and
adaptability.
The UNDERRATED Golf Tour has gained national attention for its
efforts to level the playing field. The tour offers a series of
competitive events across the country, providing a stepping stone
for players to reach collegiate golf programs and, ultimately,
professional ranks.
For each U.S. Tour stop, 96 athletes will participate in
tournament style events and team building activities while
simultaneously networking with college golf coaches and golf
executives. The U.S. portion of the UNDERRATED Golf Season 3 Tour
will consist of four regional stops at some of the most prestigious
courses in the U.S. The tour gives many young golfers their first
opportunity to play on an established professional course, with
stops including:
- Old Barnwell in Aiken, SC | June 21 -
June 23
- Pumpkin Ridge Ghost Creek Golf Club in Portland, OR | July 8 -
July 10
- Warren Golf Course at The University of
Notre Dame in South Bend,
IN | July 22 - July 24
- TPC San Antonio in San Antonio,
TX | August 7 - August
9
Ultimately, 24 of the best boys and girls will emerge from the
tour to compete for the Curry Cup at the UNDERRATED Tour
Championship. For the very first time ever, the Curry Cup will take
place outside of the Bay Area and will move to The Ridgewood
Country Club in Paramus, NJ,
September 2-5.
For more information, please visit www.stayunderrated.com,
and connect on social media via Instagram, Twitter and
Facebook.
About Southern Company
Southern Company (NYSE: SO) is
a leading energy provider serving 9 million customers across the
Southeast and beyond through its family of companies. Providing
clean, safe, reliable and affordable energy with excellent service
is our mission. The company has electric operating companies in
three states, natural gas distribution companies in four states, a
competitive generation company, a leading distributed energy
distribution company with national capabilities, a fiber optics
network and telecommunications services. Through an
industry-leading commitment to innovation, resilience and
sustainability, we are taking action to meet customers' and
communities' needs while advancing our goal of net zero greenhouse
gas emissions by 2050. Our uncompromising values ensure we put the
needs of those we serve at the center of everything we do and are
the key to our sustained success. We are transforming energy into
economic, environmental and social progress for tomorrow. Our
corporate culture and hiring practices have earned the company
national awards and recognition from numerous organizations,
including Forbes, The Military Times, DiversityInc, Black
Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To
learn more, visit www.southerncompany.com.
ABOUT UNDERRATED
UNDERRATED is an inspiring lifestyle
brand with a mission to empower underrated and underrepresented
individuals all over the world. With a passion for celebrating the
underdog, UNDERRATED echoes this message across three main
categories including experiences, media and physical product. The
brand, which was established by Stephen
Curry in 2019, draws on the revered NBA Champion's personal
story as an underappreciated three-star athlete in high school
who always stood in the shadows of his peers. As a powerful
culmination of this inspiring journey to the top, UNDERRATED is
committed to opening doors for often-overlooked student-athletes by
developing impactful basketball programming, and fostering a
platform for visibility through the UNDERRATED Championships, which
create opportunities for players to be recognized by key figures.
Based in the Bay Area, UNDERRATED is a mindset, a motivation, a
calling, a compliment. For more information, please
visit www.stayunderrated.com, and connect on social media
via Instagram, Twitter and Facebook.
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SOURCE Southern Company