New Collaboration Helps GM Dealers Save Time,
Stretch Budgets
CENTREVILLE, Va., April 22,
2024 /PRNewswire/ -- CARFAX is pleased to announce
General Motors (GM) has approved CARFAX Car Listings as an
in-Market Retail (IMR) Turnkey Product.
This means that GM dealers, including Chevrolet, Buick, GMC and
Cadillac, can now leverage IMR Turnkey for CARFAX Car Listings,
allowing dealers even more opportunities to stretch their
advertising budgets.
This collaboration is a significant one for GM dealers, GM and
CARFAX, said Daniel Ramsdell,
Executive Manager at John Thornton Chevrolet in Lithia Springs, Georgia.
"Teaming up with CARFAX is a game-changer for GM dealers. It
means boosting our online visibility and tapping into the
massive pool of over 25 million shoppers
browsing CARFAX.com every month," Ramsdell said.
Consumers will be connected with reputable dealerships and be
able to select their GM new, used, or Certified Pre-Owned (CPO)
car, with the added confidence of the CARFAX Vehicle History Report
available on every used and CPO listing.
"We're thrilled to work with GM as an approved IMR Turnkey
vendor," said Gregg Cleary, CARFAX's
Vice President for Dealer Business.
"By leveraging IMR Turnkey for CARFAX
Car Listings, dealers will free up digital marketing budgets and
time, allowing them to focus more on helping confident,
ready-to-buy CARFAX consumers with their purchase,"
he said.
To learn more about how CARFAX Car Listings can benefit your
dealership, visit carfaxfordealers.com.
About CARFAX
CARFAX, part of S&P Global Mobility, helps millions of
people every day confidently shop, buy, service and sell used cars
with innovative solutions powered by CARFAX® vehicle
history information. The expert in vehicle history since 1984,
CARFAX provides CARFAX Car Listings, CARFAX Car
Care, CARFAX History-Based Value and the flagship CARFAX
Vehicle History Report to consumers and the automotive
industry. CARFAX owns the world's largest vehicle history database
and is nationally recognized as a top workplace by The
Washington Post. Shop, Buy, Service, Sell – Show me the
CARFAX®.
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
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SOURCE CARFAX