Mini but Mighty - Sony Ericsson Launches Xperia(TM) X10 mini available exclusively at Rogers
July 22 2010 - 8:00AM
PR Newswire (Canada)
TORONTO, July 22 /CNW/ -- - The Xperia(TM) X10 mini is the world's
smallest* Android(TM) smartphone that builds on Sony Ericsson's
reputation for best-in-class entertainment without compromising on
performance. - Enjoy your favourite apps with one touch by using
the intuitive and customizable four corner finger touchscreen
interface TORONTO, July 22 /CNW/ - Sony Ericsson welcomes the
Xperia(TM) X10 mini to Canada, the newest addition to the
Xperia(TM) handset family. The Xperia(TM) X10 mini is the world's
smallest* Android smartphone and builds on the introduction of the
Sony Ericsson's Xperia(TM) X10 in April, the most successful
Android launch in Canada to date. This compact, stylish and
powerful smartphone is available now, exclusively from Rogers
Communications. "The Xperia(TM) X10 mini is defining a whole new
category of smartphones. It has innovative smartphone technology in
a compact package that provides an attractive and feature-rich
alternative to the larger smartphones available," said Andrea Gaal,
General Manager, Sony Ericsson Canada. "The handset is about the
height and width of a credit card, while still offering the
best-in-class performance consumers have come to expect from
smartphones. We are excited to offer a compact smartphone that
enables users to experience the best in communication,
entertainment and social media networking." "Our customers are
looking for new, efficient ways to stay connected with their
friends and families. And with the launch of the Sony Ericsson
Xperia(TM) X10 mini, we're bringing our customers just what they
are looking for. We're excited to welcome this, the smallest
Android smartphone in the world, to Rogers' Social View series of
devices," says Raj Doshi, VP, Mobile Product Management, Rogers
Communications, Inc. "As the first in Canada to launch Android
products, we're committed to continuing to evolve our Android
offerings to enhance the experience for our customers." The stylish
design of the Xperia(TM) X10 mini, combined with touch navigation
optimized for compact screens, offers users the easiest way to
connect and communicate with one hand. The X10 mini offers a
graphical user interface with intuitive navigation and a capacitive
touchscreen that opens up limitless possibilities and access to
favourite applications(1) and web links(1) with just one touch. -
Four corner touch - users can customize the four corners of their
screen according to the applications they use the most, from
emailing(1), to taking pictures to sending text messages(2). - Sony
Ericsson's Timescape(TM) application automatically brings together
all recent mobile communication and organizes social interactions
in chronological order on one screen. From Facebook(TM) and
Twitter(TM) updates(1) to missed calls and SMS messages(2). A 3D
scrolling menu offers easy viewing and organization of previews, or
full views. Press the infinite button to access all of your
communications with one person in one place. - 5 megapixel camera
and video - share creations via the web with the Quick
Facebook(TM)(1) and Quick YouTube(TM)(1) applications. The auto
focus, geo tagging, photo and video light features enable the user
to capture all their favourite moments while on-the-go. - Music
player access the world of music with links to YouTube(TM)(1) and
stream and play videos(1). Also features FM radio Bluetooth(TM)
stereo (A2DP)(3). - Android platform - with Google(TM) services
including Gmail(TM)(4), Google Maps(TM) with Street view(5), Google
Search Widget(4), Google Talk(TM)(4) and thousands of apps from
Android Market(TM)(4). The Xperia(TM) X10 mini, offered in black,
comes equipped with two back covers in pink and lime green in the
box. It is available now exclusively from Rogers starting at $29.99
on select voice and data plans. * "Smallest" defined as the product
of height x width. Based on phones available for purchase on the
market as of April 28th, 2010. (1) Internet connection required.
Data charges may apply. (2) Standard messaging charges apply. (3)
Compatibility and interoperability of Bluetooth(TM) devices vary.
(4) The service is currently provided courtesy of Google(R), and is
subject to change or terminate without notice. (5) The online map
service is currently provided courtesy of Google(R), and is subject
to change or terminate without notice. Map detail is limited in
some areas. (C) Sony Ericsson Mobile Communications AB, 2010. The
Liquid Identity and Liquid Energy logos, XPERIA, and Timescape are
trademarks or registered trademarks of Sony Ericsson Mobile
Communications AB. Sony and "make.believe" are trademarks or
registered trademarks of Sony Corporation. Ericsson is the
trademark or registered trademark of Telefonaktiebolaget LM
Ericsson. All other trademarks are property of their respective
owners. Additional information regarding trademarks may be located
on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer. Other product and
company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are
reserved. All terms are subject to change without prior notice.
About Rogers Communications: Rogers Communications is a diversified
Canadian communications and media company. We are Canada's largest
provider of wireless voice and data communications services and one
of Canada's leading providers of cable television, high-speed
Internet and telephony services. Through Rogers Media we are
engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, and sports entertainment. We are
publicly traded on the Toronto Stock Exchange (TSX: RCI.A - News
and RCI.B - News) and on the New York Stock Exchange (NYSE: RCI -
News). For further information about the Rogers group of companies,
please visit http://www.rogers.com/. About Sony Ericsson Sony
Ericsson is a 50/50 joint venture by Sony and Ericsson established
in October 2001, with global corporate functions located in London
and operations in major markets around the world. Sony Ericsson's
strategy is to become the industry leader in mobile Communication
Entertainment, through new styles of interaction across the
internet and social media. Sony Ericsson offers exciting consumer
experiences through innovative and feature rich phones,
accessories, content and applications. Sony Ericsson, NATIONAL
Public Relations, Parker Hughes, Laura Casselman, 416-586-0180,
phughes@national.ca, lcasselman@national.ca; Rogers Communications
Inc., Annemarie Gerber, 416-935-2676,
annemarie.gerber@rci.rogers.com
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