Ralph Lauren Unveils New Pride Collection and Dedicated Campaign That Celebrates the LGBTQIA+ Community
May 21 2019 - 2:23PM
Business Wire
Proceeds to benefit Stonewall Community
Foundation and its affiliates
This year, Polo Ralph Lauren will unveil the Pride capsule
collection, a five-piece gender-neutral collection for adults and
children as well as a dedicated marketing campaign that celebrates
individuality and inclusion. The company has partnered with
Stonewall Community Foundation on this collection and will donate
the majority of proceeds in order to benefit LGBTQIA+ organizations
around the world.
The marketing campaign features a diverse group of individuals
including freeskier, Olympic medalist, and activist Gus Kenworthy;
ballet dancer Harper Watters; writer, comedian, and actress Patti
Harrison; photographer and model Jacob Bixenman; actress Josie
Totah; and Hetrick-Martin Institute (HMI) affiliates Evrisha,
Tyriq, and Cory, all shot by photographer Cass Bird. Each featured
individual is deeply rooted in the LGBTQIA+ community and
celebrated for their individuality. The dynamic social and digital
marketing campaign, which will run across a variety of LGBTQIA+
media, launches on May 21 and highlights their experiences with
life, love, and self-expression.
The Pride capsule collection is gender-neutral, available in
adult and youth sizes, and features the iconic Polo Pony reimagined
in rainbow stripes. The collection consists of a graphic tee, Polo
shirt, hoodie, tote, and baseball cap. One hundred percent of the
purchase price from the sale of each graphic tee and 50% of the
purchase price from the sale of each Polo shirt, hoodie, hat, and
tote will be donated to Stonewall Community Foundation, benefitting
an international network of LGBTQIA+ organizations.
Ralph Lauren Corporation and The Polo Ralph Lauren Foundation
have a long-standing history of supporting the LGBTQIA+ community.
Support has been provided through volunteer activations, corporate
initiatives, and financial grants. Our partners have included, but
are not limited to, the Hetrick-Martin Institute, amfAR, AIDS Walk
New York, God’s Love We Deliver, and the Elton John AIDS
Foundation.
The company also stands with the United Nations global standards
for business protecting the rights of the LGBTQIA+ community in the
workplace, and has been a proud sponsor of the AIDS Walk New York
since 1990.
For decades, the iconic Polo shirt has been used as a global
symbol to help raise millions of dollars for philanthropic and
social impact, including funding breast cancer research and care
through the Pink Pony Fund, raising funds for global disaster
relief, and supporting the LGBTQIA+ community.
The Pride capsule collection will be available globally starting
mid-May in select Ralph Lauren retail stores; on RalphLauren.com;
at Macy’s, Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor,
and HBC in North America; as well as at David Jones’ Market Street
and Elizabeth Street in Australia.
ABOUT RALPH LAUREN
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of premium lifestyle products in
five categories: apparel, accessories, home, fragrances, and
hospitality. For more than 50 years, Ralph Lauren's reputation and
distinctive image have been consistently developed across an
expanding number of products, brands and international markets. The
Company's brand names, which include Ralph Lauren, Ralph Lauren
Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double
RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and
Club Monaco, among others, constitute one of the world's most
widely recognized families of consumer brands. For more
information, go to http://investor.ralphlauren.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190521005881/en/
MEDIA CONTACTLindsay
KnollSenior Director, Global Brand
CommunicationsLindsay.Knoll@ralphlauren.com
Ralph Lauren (NYSE:RL)
Historical Stock Chart
From Aug 2024 to Sep 2024
Ralph Lauren (NYSE:RL)
Historical Stock Chart
From Sep 2023 to Sep 2024