LONDON, April 9, 2015 /PRNewswire/ -- Global
strategic branding firm Siegel+Gale (www.siegelgale.com) today
announced the completion of a refreshed brand platform for Sandaire
Investment Office (http://www.sandaire.com), which included the
launch of a redesigned website.
Logo -
http://photos.prnewswire.com/prnh/20150408/197468LOGO
Sandaire engaged Siegel+Gale to merge the strengths of their two
investment offices - SandAire and Lord North Street Private
Investment Office - into one unified brand. The goal was to
modernise and reposition the two organizations as Sandaire
Investment Office, a reliable and dedicated partner of choice.
Building upon long-standing core family values, Siegel+Gale
developed a robust brand platform focused around the purpose
of "simplifying the complex nature of wealth to further its
potential." The new platform positions Sandaire as a wealth
management pioneer who understands the intricacies of developing a
private wealth strategy.
"Drawing on their founding purpose - to simplify matters for
their clients - we worked with Sandaire Investment Office to align
their communications and interactions with clients and each other,"
said Liana Dinghile, group director, strategy at Siegel+Gale,
London.
The Siegel+Gale design team reimagined the identity of Sandaire
as bright, real and worldly to express their sharp investment
offering and solid family values. The new visual identity and
design system are reflected in the newly launched website and
across all corporate collateral.
"Inspired by the natural resource reference contained within the
brand name (Sand and Air), we worked with a strata metaphor to
bring to life Sandaire's ability to distil layers of complexity,"
said Clive Rohald, executive
creative director at Siegel+Gale. "The 'Simply Aligned' concept is
also represented in the layered 'E' of the logo as well as the
entire graphic system."
"We have been delighted with Siegel+Gale's work on our
re-branding project," said Alexandra
Altinger, CEO of Sandaire Investment Office. "Their
understanding of our challenge of bringing two brands together and
their determination in delivering the best possible results meant
that the brand platform and visual identity they developed has
become a true reflection of who Sandaire Investment Office is
today, without losing sight of our family values and of the core
heritage of both SandAire and Lord North Street. We believe
this new and refreshed corporate identity sets Sandaire Investment
Office in a strong position as we embark on this exciting new
chapter."
About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is the
simplicity company. We seek it, defend it and embrace it in
everything we do to help brands reach their true potential.
Simplicity is the centrepiece of the strategies we develop that
reveal the unique truths of an organisation, the engaging stories
we create that connect brands with their audiences and the
meaningful experiences we deliver that are both unexpectedly fresh
and remarkably clear.
Since 1969, Siegel+Gale has championed simplicity for leading
corporations, nonprofits and government organisations worldwide. We
have offices in New York,
Los Angeles, San Francisco, London, Dubai
and Shanghai, but we're willing to
fly just about anywhere. We're also not alone. As part of the DAS
Group of Companies, we have strong partners all around the
world.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc.
(NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing
services companies. DAS includes over 200 companies in the
following marketing disciplines: specialty, PR, healthcare, CRM,
events, promotional marketing, branding and research. Operating
through a combination of networks and regional organizations, DAS
serves international, regional, national and local clients through
more than 700 offices in 71 countries.
About Sandaire Investment Office
SandAire was originally founded in London in 1996 by Alexander Scott to manage the wealth of the
Scott family following the sale of Provincial Insurance and Exeter
Bank and to provide this same service to other families and
foundations. In 2014, SandAire joined forces with Lord North Street
Private Investment Office, a similar multi-family office pioneer
that had been established in 2000 and became Sandaire Investment
Office. The enlarged firm specialises in providing conflict-free
investment management services to relatively few families with
large fortunes and substantial endowment funds including Oxford and
Cambridge Colleges. The merged firm has 50 employees and offices in
London and Singapore. Sandaire Investment Office is a
founding member of the Wigmore Association, an organisation of
eight family offices across the world which share ideas and
investment research relevant to the dynamics of family
wealth.
Nichola Seeley
Marketing and Communications Manager, Siegel+Gale
T: +44 (0)20 7154 4815
M: +44 (0)77 1091 7186
E: nseeley@siegelgale.com
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