PERRYSBURG, Ohio, Nov. 3, 2010 /PRNewswire/ -- Heralding the
company's Vortex bottle for Miller Lite as "a stunning example of
O-I innovation," the Glass Packaging Institute has named
Owens-Illinois, Inc. (NYSE: OI) a
2010 Clear Choice Award winner. The award recognizes the Vortex
bottle, one of the first innovations coming out of O-I's newly
established innovation practice, as one of the year's top 10
package designs. Presented annually, the GPI awards celebrate the
contribution glass packaging makes to the image, marketability,
sustainability and success of food, beverage and cosmetic
products.
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The 12-ounce Vortex bottle, manufactured using O-I's proprietary
internal embossing technology, features specially designed grooves
on the inside of the bottle's neck. MillerCoors owns exclusive
rights to the Vortex pattern in North
America for its Miller Lite brand.
"The early payoff has been great – the sales trend for Miller
Lite 12-ounce bottles has improved five percentage points since we
launched the Vortex Bottle," said Pat
Moertl, Miller Lite brand director. "Retailers see how the
Vortex Bottle differentiates Miller Lite from the competition, and
consumers have been attracted to the bottle's unique design,
surprised to see something different in a glass beer bottle."
Vortex is just one example of how O-I – the world's largest
glass container maker – is blending the art of package design and
the science of glass to create innovative new packaging options
that attract consumers and deliver results for customers. O-I has a
variety of internally embossed stock patterns available, and the
company can create custom packaging designs to suit any beer, wine,
spirits, non-alcoholic beverage or food brand.
"It's rewarding to see this bottle embraced by consumers and the
industry. The consumer response to Miller Lite in the Vortex bottle
demonstrates the impact packaging can have on sales performance,"
said Scott M. Magnus, beer marketing
manager at O-I. "And, the prestigious GPI award underscores the
Vortex bottle's innovative design as a true marketplace
differentiator that sets this bottle apart from the standard glass
beer bottle."
The Vortex bottle and other 2010 GPI award-winning products will
be featured at The Showcase of Packaging Innovations at PACK EXPO
International 2010, October 31 to November
3, at McCormick Place in Chicago.
About the Clear Choice Awards and Glass Packaging
Institute
Since 1989, the Clear Choice Awards have honored consumer
product goods manufacturers who expand the frontiers of glass
packaging design by using glass containers in innovative ways.
Sponsored by the GPI, it is the only awards program that recognizes
the contribution glass packaging makes to the image and success of
everyday products. GPI presents Clear Choice Awards to products
that triumph in glass.
The GPI (www.gpi.org) is the trade association representing the
North American glass container industry. Through GPI, glass
container manufacturers unite to advocate industry standards,
promote sound environmental policies and educate packaging
professionals.
About O-I
Millions of times a day, O-I glass containers deliver many of
the world's best-known consumer products to people all around the
world. With the leading position in Europe, North
America, Asia Pacific and
Latin America, O-I manufactures
consumer-preferred, 100 percent recyclable glass containers that
enable superior taste, purity, visual appeal and value benefits for
our customers' products. Established in 1903, the company employs
more than 24,000 people with 81 manufacturing facilities in 22
countries. In 2008, net sales were $7.9
billion. For more information, visit http://www.o-i.com.
SOURCE Owens-Illinois, Inc.