OfficeMax Launches ENGAGE - A New Private Label Brand for Technology Products and Accessories
March 09 2010 - 12:05PM
PR Newswire (US)
NAPERVILLE, Ill., March 9 /PRNewswire/ -- OfficeMax ® , a
leader in office products and services, is introducing the
company's first high-tech private label product line under the
brand name ENGAGE(TM), featuring innovative and affordable
technology products and accessories that reflect its tagline -
Connect to the Future of Computer Technology. The Optical Mouse is
the first product to launch under the ENGAGE brand and is available
in wired and wireless versions. It features a comfortable, midsize
laser mouse that delivers smooth tracking on a variety of surfaces.
Its ergonomic design and dynamic functionality offer users complete
control for efficient navigation between web pages, documents and
applications. To view the multimedia assets associated with this
release, please click:
http://multivu.prnewswire.com/mnr/officemax/42833/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20100309/MM66179 ) "With the
introduction of ENGAGE, we're able to offer our customers a larger
selection of affordable, high-quality technology products and
accessories to meet their needs," said Ryan Vero, Executive Vice
President and Chief Merchandising Officer for OfficeMax. "Today's
tech-centric work environment requires the right tools to attain
maximum efficiency, and we're developing an entire collection of
ENGAGE products that help our customers stay one step ahead of the
curve." The ENGAGE Wireless Optical Mouse features a wireless
receiver, comfort side grips, and a vertical scroll wheel for PC
and Mac computers and comes in a palette of colors including
purple, red, bronze and black for $19.99. The ENGAGE Wired Optical
Mouse features a comfortable shape, vertical and horizontal scroll
wheel, forward and backward side buttons, and plug-in cord for PC
and Mac computers available in blue and black for $16.99. Both
products are available for purchase at OfficeMax stores nationwide
or OfficeMax.com. OfficeMax continues to conduct customer research
and make product enhancements to expand its selection of
innovative, affordable products through its collection of private
brands that include DiVOGA(TM), INFUSE(TM), TUL ®,
[IN]PLACE ®, [IN]PLACE ® SYSTEM by Peter Walsh, Brenton
Studio(TM) and Eastleigh(TM). About OfficeMax OfficeMax
Incorporated is a leader in both business-to-business office
products solutions and retail office equipment. The OfficeMax
mission is simple. We help our customers do their best work. The
company provides office supplies and paper, in-store print and
document services through OfficeMax ImPress ®, technology
products and solutions, and office furniture to consumers and to
large, medium and small businesses. OfficeMax customers are served
by more than 30,000 associates through direct sales, catalogs,
e-commerce and more than 1,000 stores. For more information, visit
OfficeMax.com. OfficeMax Media Contacts Investor Contact Bill
Bonner Jennifer Rook Mike Steele 630 864 6066 630 864 6057
630.864.6826 DATASOURCE: OfficeMax CONTACT: Media: Bill Bonner,
+1-630-864-6066, or Jennifer Rook,+1-630-864-6057; or Investors:
Mike Steele, +1-630-864-6826, all of OfficeMax Web Site:
http://www.officemax.com/
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