- The Bowflex® BXT8J treadmill can pair with a user’s phone or
tablet, providing access to the JRNY® adaptive fitness app, which
offers Explore the World routes, JRNY radio and hundreds of
trainer-led workouts.
- For $1,299 (MSRP), the Bowflex® BXT8J treadmill offers a wide
running belt, Comfort Tech™ cushioning system, speeds as high as 12
mph, and a 15% motorized incline.
- The Bowflex® BXT8J treadmill is available for online purchase
at select retailers, including Academy, Amazon, Best Buy, Dick’s
Sporting Goods, and Nebraska Furniture Mart, as well as in-store at
select retailers and Nebraska Furniture Mart locations
Nautilus, Inc. (NYSE: NLS), an innovation leader in home fitness
for over 30 years, today announced the launch of the Bowflex® BXT8J
treadmill with JRNY® adaptive fitness app compatibility at select
online and in-store retail partners –– providing customers with a
complete fitness solution at an affordable price point.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220922005058/en/
The Bowflex® BXT8J treadmill can pair
with a user’s phone or tablet, providing access to the JRNY®
adaptive fitness app, which offers Explore the World routes, JRNY
Radio and hundreds of trainer-led workouts. (Photo: Business
Wire)
According to a recent survey conducted on Nautilus Inc.’s behalf
by YouGov*, the most important attribute of a treadmill is
affordability, and the major reasons that stop consumers from
purchasing a treadmill are cost and size.
“With the launch of the Bowflex BXT8J treadmill, we continue to
diversify our product and omnichannel offerings and provide
consumers the ability to shop based on their personal preferences,”
said Jay McGregor, senior vice president, general manager, North
American Sales, Nautilus, Inc. “We know that affordability is an
important attribute for our consumers, and we’re excited to deliver
a quality cardio product with digital connectivity, accessible
through our nationwide retailer partners.”
The Bowflex® BXT8J treadmill offers high-performance cardio
combined with the ability to pair the user’s device to the JRNY®
adaptive fitness app. The treadmill’s built-in media shelf makes it
easy to explore new and personalized JRNY® workout experiences by
using a tablet or phone (available on iOS and Android devices). The
JRNY® adaptive fitness membership provides access to Explore the
World routes, JRNY radio, and hundreds of trainer-led workouts,
which are tracked and saved in the JRNY(R) member’s journal.
Bowflex® BXT8J Treadmill
Additional features include:
- A 20” W x 60” L running belt and Comfort Tech™ cushioning
system for a softer landing.
- Speeds as high as 12 mph and a 15% motorized incline to push
workouts further.
- SoftDrop™ folding system and transport wheels make it easy to
move and store the treadmill around the home.
- A crystal clear DualTrack™ LCD display comes with 26 built-in
workout programs (no Wi-Fi required).
- A heart rate chest strap to help stay in the target zone, along
with contact and telemetry-enabled features for heart rate
monitoring.
For $1,299 (MSRP), the Bowflex® BXT8J treadmill is available for
online purchase at select retailers, including Academy, Amazon,
Best Buy, Dick’s Sporting Goods, and Nebraska Furniture Mart, as
well as in-store at select retailers and Nebraska Furniture Mart
locations.
For a limited time, new JRNY® customers will receive a free
trial. Following the free trial, members will subscribe for $149
per year ($19.99/month) to access JRNY® workouts for the Bowflex®
BXT8J treadmill on their mobile device or tablet.
For more information about the JRNY® adaptive fitness
membership, please visit: https://www.jrny.com.
*All cited figures, unless otherwise stated, are from a survey
conducted by YouGov Plc on behalf of Nautilus, Inc. Total sample
size was 2,646 adults. The figures have been weighted and are
representative of all US adults (18+). Fieldwork was undertaken
between August 17-19th 2022. Participants completed the survey
online.
About JRNY® Adaptive Fitness Membership
The JRNY® adaptive fitness membership offers personalized cardio
and whole-body workouts that evolve as you do. It learns with each
use by assessing your fitness level and recommending workouts based
on your abilities, available time, mood and more. With streaming
entertainment, an ever-growing library of whole-body workout
content, and real-time coaching, this fitness experience works
seamlessly with compatible equipment and on your mobile device.
About Nautilus, Inc.
Nautilus, Inc. (NYSE:NLS) is a global leader in digitally
connected home fitness solutions. The Company’s brand family
includes Bowflex®, Nautilus®, Schwinn®, and JRNY®, its digital
fitness platform. With a broad selection of exercise bikes, cardio
equipment, and strength training products, Nautilus, Inc. empowers
healthier living through individualized connected fitness
experiences, and in doing so, envisions building a healthier world,
one person at a time.
Headquartered in Vancouver, Washington, the company’s products
are sold direct to consumer on brand websites and through retail
partners and are available throughout the U.S. and internationally.
Nautilus, Inc. uses the investor relations page of its website
(www.nautilusinc.com/investors) to make information available to
its investors and the market.
Forward-Looking Statements
This press release includes forward-looking statements
(statements which are not historical facts) within the meaning of
the Private Securities Litigation Reform Act of 1995, including:
projected, targeted or forecasted financial, operating results and
capital expenditures, including but not limited to net sales growth
rates, gross margins, operating expenses, operating margins,
anticipated demand for the Company's new and existing products,
statements regarding the Company's prospects, resources or
capabilities; planned investments, strategic initiatives and the
anticipated or targeted results of such initiatives; the effects of
the COVID-19 pandemic on the Company’s business; and planned
operational initiatives and the anticipated cost-saving results of
such initiatives. All of these forward-looking statements are
subject to risks and uncertainties that may change at any time.
Factors that could cause Nautilus, Inc.’s actual expectations to
differ materially from these forward-looking statements also
include: weaker than expected demand for new or existing products;
our ability to timely acquire inventory that meets our quality
control standards from sole source foreign manufacturers at
acceptable costs; risks associated with current and potential
delays, work stoppages, or supply chain disruptions, including
shipping delays due to the severe shortage of shipping containers;
an inability to pass along or otherwise mitigate the impact of raw
material price increases and other cost pressures, including
unfavorable currency exchange rates and increased shipping costs;
experiencing delays and/or greater than anticipated costs in
connection with launch of new products, entry into new markets, or
strategic initiatives; our ability to hire and retain key
management personnel; changes in consumer fitness trends; changes
in the media consumption habits of our target consumers or the
effectiveness of our media advertising; a decline in consumer
spending due to unfavorable economic conditions; risks related to
the impact on our business of the COVID-19 pandemic or similar
public health crises; softness in the retail marketplace;
availability and timing of capital for financing our strategic
initiatives, including being able to raise capital on favorable
terms or at all; changes in the financial markets, including
changes in credit markets and interest rates that affect our
ability to access those markets on favorable terms and the impact
of any future impairment. Additional assumptions, risks and
uncertainties are described in detail in our registration
statements, reports and other filings with the Securities and
Exchange Commission, including the “Risk Factors” set forth in our
Annual Report on Form 10-K, as supplemented by our quarterly
reports on Form 10-Q. Such filings are available on our website or
at www.sec.gov. You are cautioned that such statements are not
guarantees of future performance and that our actual results may
differ materially from those set forth in the forward-looking
statements. We undertake no obligation to publicly update or revise
forward-looking statements to reflect subsequent developments,
events, or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220922005058/en/
Investor Relations: John Mills ICR, LLC 646-277-1254
John.Mills@icrinc.com
Media: John Fread Nautilus, Inc. 360-859-5815
jfread@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
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