Nautilus, Inc.’s Bowflex Brand & Tuff Shed, Inc. Kick-off Giveaway for the Ultimate Home Gym in Conjunction with National P...
April 05 2021 - 1:50PM
Business Wire
Winner will receive a Tuff Shed building and
Bowflex fitness products; as well as design and personal training
services
Nautilus, Inc.’s Bowflex® brand, one of the most well-respected,
digitally connected fitness brands offering innovative fitness
products and experiences, and Tuff Shed®, Inc., the premier
provider of quality storage buildings, today announced a
joint-effort designed to inspire consumers to reimagine where they
can work out at home.
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the full release here:
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Nautilus, Inc.’s Bowflex brand and Tuff
Shed, Inc. kick-off Ultimate Home Gym giveaway in conjunction with
National Public Health Week. (Photo: Business Wire)
In conjunction with National Public Health Week, April 5-11,
Nautilus, Inc.’s Bowflex brand and Tuff Shed will kick off a
giveaway for the ultimate home gym that includes:
- One Tuff Shed® Premier PRO Series™ building, including a design
consultation plus professional installation in the winner’s
backyard.
- The Bowflex® VeloCore®stationary bike, the new Bowflex® T22
treadmill, Bowflex® SelectTech® 552 dumbbells, as well as a
one-year complimentary membership to the JRNY® digital platform,
which offers voice-coached individualized workouts, trainer-led
workouts, and access to the member’s own entertainment
subscriptions like Netflix, Hulu, Amazon Prime Video and
Disney+.*
- Expert advice and guidance on designing the winner’s home gym
from well-known influencer and top interior designer Cara
Woodhouse.
- Personal training session from Tom Holland, an internationally
known exercise physiologist and author.
- Plus, $7,500 from Bowflex for the winner to finish out the
interior of the Tuff Shed building.
“Our Bowflex customers have been creating and sharing images of
their imaginative workout spaces within their homes — sometimes in
very unconventional places,” said Becky Alseth, CMO of Nautilus,
Inc.’s Bowflex brand. “We know the importance of how dedicating a
physical space can provide inspiration and motivation for them on
their fitness journey. We hope through joining forces with Tuff
Shed, we’ll inspire even more people to create home gyms or revamp
their existing ones.”
A survey conducted on behalf of Nautilus, Inc.’s Bowflex brand
by YouGov found that the percentage of U.S. fitness consumers**
working out at home had increased from 43% before COVID to 73%, and
26% were not planning on returning to a gym.
“We like to think that Tuff Shed buildings have a million uses,
and a place to exercise is one of those uses,” said Phil Worth,
Vice President of Marketing of Tuff Shed. “Home gyms have certainly
gained in popularity recently, and we’re excited to be able to
provide structures that homeowners can finish out as the space
they’ve dreamed of. We are excited to work with Bowflex on this
project, as both companies offer high-quality products designed for
customers to use at home.”
National Public Health Week is sponsored by the American Public
Health Association (APHA) to recognize the contributions of public
health and highlight issues that are important to improving the
nation’s overall physical health.
The giveaway will run from April 5 – midnight PST on May 3,
2021. To enter, go to www.bowflex.com/tuffshed, and in 200 words or
less tell us a little about yourself and what you would do with
your ultimate home gym, and include a picture of where you would
put it.***
* Requires a subscription to the streaming service, not
included. Also requires a JRNY digital fitness platform membership
to access the streaming service from the console.
**Cited figures, unless otherwise stated, are from a survey
conducted by YouGov Plc on behalf of Nautilus, Inc.’s Bowflex
brand. Total sample size was 1,066 “Fitness Consumers,” defined as
U.S. adults aged 18 to 64 years old who have spent $500 or more on
fitness in the past year. Fieldwork was undertaken July 27 - August
3, 2020. The survey was carried out online.
***No purchase necessary. Enter for free at
www.bowflex.com/tuffshed. To enter, you must be 18 years or older
and a legal United States resident, excluding residents of Alaska,
Hawaii, New York, Puerto Rico, Rhode Island and all U.S.
territorial possessions. Void where prohibited. Giveaway starts
April 5, 2021 and ends at midnight PST on May 3, 2021. Grand Prize
(1): Ultimate Home Gym. Odds of winning Grand Prize depend upon
number of eligible entries received. Visit www.bowflex.com/tuffshed
for complete official rules. Sponsored by Nautilus, Inc.’s Bowflex
brand and Tuff Shed, Inc.
About Nautilus, Inc.’s Bowflex Brand
Bowflex is one of the most well-respected, digitally connected
fitness brands offering innovative products and solutions to
empower healthier living through individualized fitness
experiences. Bowflex’s portfolio of cardio and strength products
represent years of continuous engineering, refinement and
technological evolution. Bowflex also offers the immersive, JRNY
digital fitness platform on its connected Bowflex cardio equipment,
including indoor cycling bikes, treadmills and Max Trainer®
machines.
About Tuff Shed
Tuff Shed products include wooden backyard storage sheds, larger
commercial storage buildings, and garages. The company works with
its customers to design and accessorize buildings, then
pre-fabricates key building components at its manufacturing
facilities so it can deliver and install buildings on the customer
site. The company services customer across the lower 48, installed
its 1 millionth building in 2017, and is celebrating its 40th
anniversary in 2021.
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version on businesswire.com: https://www.businesswire.com/news/home/20210405005389/en/
Bowflex Media Contacts: Erin Beck Bowflex 360-859-5863
ebeck@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
Tuff Shed Media Contact: Laura Driscoll Go Ahead PR
303-817-5216 laura@goaheadpr.com
Nautilus, Inc. Investor Relations: John Mills ICR, LLC
646-277-1254 john.mills@ICRinc.com
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