Spotify Launches Free, Unlimited, Premium Services In US
July 14 2011 - 9:11AM
Dow Jones News
Anglo-Swedish streaming music provider Spotify AB has launched
its music service in the U.S., nearly two years after the company
first discussed the plan.
In an updated statement about its U.S. launch, Spotify--which
was first launched in Sweden in 2008--said it has more than 1.6
million paying users in Europe, and more than 10 million registered
users in total.
Spotify recently set limits on the amount of free music users
could listen to before paying a fee. It now says the ratio of
paying subscribers to active free users is "well over 15%."
The company will initially launch an invite-only beta phase and
will offer its free service and two paid subscription types in the
U.S.
A Premium subscription, which allows users to play an unlimited
amount of music without hearing any advertising, on a computer or
mobile phone will cost U.S. users $9.99 a month. Spotify Unlimited,
which allows advertising-free access to Spotify only on computers,
will cost $4.99 a month.
Spotify said it has teamed up with "exclusive launch partners"
Coca-Cola (KO), Motorola (MSI), Chevrolet (GM), Reebok, Sonos and
The Daily. It said these brands will be launching campaigns in
partnership with Spotify in the coming weeks and months.
-By Sven Grundberg and Niclas Rolander, Dow Jones Newswires;
+46-8-5451-3102; niclas.rolander@dowjones.com
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