MetLife Names Beth Hirschhorn Executive Vice President, Global Brand, Marketing and Communications
October 28 2011 - 12:00PM
Business Wire
MetLife, Inc. (NYSE: MET) today announced that Beth Hirschhorn
has been named executive vice president of global brand, marketing
and communications, effective November 1, 2011. Hirschhorn will
continue to report to President and Chief Executive Officer Steven
A. Kandarian and become a member of MetLife’s executive group.
Previously, Hirschhorn was senior vice president and chief
marketing officer.
Beth Hirschhorn, Executive Vice
President, Global Brand, Marketing and Communications (Photo:
Business Wire)
“Beth’s expanded role reflects the importance I place on
continuing MetLife’s transformation to becoming a world-class
brand, marketing and customer centric leader. Through her efforts,
we will strengthen MetLife’s ability to ensure that customers come
to us, stay with us and buy more from us,” Kandarian said. “I am
confident that Beth’s experience will add a valuable perspective to
the Executive Group as we strive to make MetLife one of the most
admired companies not just within the insurance industry, but
within any industry.”
Since joining MetLife in 2002, Hirschhorn’s primary focus has
been growing MetLife’s iconic brand, aligning company strategy with
customer values and effectively managing advertising and promotion,
eBusiness, creative services, conferences and events, and the
Mature Market Institute – MetLife’s thought leadership arm.
Hirschhorn has led key strategic initiatives for the company
designed to dramatically improve the customer experience and
strengthen MetLife’s reach and market share. Hallmarks of these
efforts include the company’s acquisition of naming rights for
MetLife Stadium – home of New York’s Jets and Giants – as well as
reinvigoration and expansion of MetLife’s advertising and blimp
marketing programs internationally.
Prior to being named chief marketing officer, Hirschhorn managed
marketing for MetLife’s U.S. individual and institutional
businesses. In this role, she was responsible for value proposition
development, customer and field communications, event marketing,
multicultural marketing, sales planning and incentives, customer
insights and market research.
Hirschhorn has 25 years of experience in the financial services
industry. Prior to joining MetLife, she led JP Morgan Chase’s
consumer financial services marketing unit. Her financial
accountabilities included all fee and net interest income generated
by the retail product portfolio as well as product development,
customer management functions, and pricing and rate setting in
managing the bank’s $60 billion deposit and proprietary money
market fund portfolios.
Hirschhorn received her undergraduate degree from Cornell
University and her MBA from New York University’s Stern School of
Business.
MetLife, Inc. is a leading global provider of insurance,
annuities and employee benefit programs, serving 90 million
customers in over 50 countries. Through its subsidiaries and
affiliates, MetLife holds leading market positions in the United
States, Japan, Latin America, Asia Pacific, Europe and the Middle
East. For more information, visit www.metlife.com.
This press release may contain or incorporate by reference
information that includes or is based upon forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements give expectations or
forecasts of future events. These statements can be identified by
the fact that they do not relate strictly to historical or current
facts. They use words such as “anticipate,” “estimate,” “expect,”
“project,” “intend,” “plan,” “believe” and other words and terms of
similar meaning in connection with a discussion of future operating
or financial performance. In particular, these include statements
relating to future actions, prospective services or products,
future performance or results of current and anticipated services
or products, sales efforts, expenses, the outcome of contingencies
such as legal proceedings, trends in operations and financial
results. Any or all forward-looking statements may turn out to be
wrong. They can be affected by inaccurate assumptions or by known
or unknown risks and uncertainties. Many such factors will be
important in determining the actual future results of MetLife,
Inc., its subsidiaries and affiliates. These statements are based
on current expectations and the current economic environment. They
involve a number of risks and uncertainties that are difficult to
predict. These statements are not guarantees of future performance.
Actual results could differ materially from those expressed or
implied in the forward-looking statements. Risks, uncertainties,
and other factors that might cause such differences include the
risks, uncertainties and other factors identified in MetLife,
Inc.’s most recent Annual Report on Form 10-K (the “Annual Report”)
filed with the U.S. Securities and Exchange Commission (the “SEC”)
and Quarterly Reports on Form 10-Q filed by MetLife, Inc. with the
SEC after the date of the Annual Report under the captions “Note
Regarding Forward-Looking Statements” and “Risk Factors”, MetLife,
Inc.’s Current Report on Form 8-K dated March 1, 2011 and other
filings MetLife, Inc. makes with the SEC. MetLife, Inc. does not
undertake any obligation to publicly correct or update any
forward-looking statement if we later become aware that such
statement is not likely to be achieved. Please consult any further
disclosures MetLife, Inc. makes on related subjects in reports to
the SEC.
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