Today the sports and entertainment complex in East Rutherford,
N.J., home to the New York Jets and New York Giants and known as
New Meadowlands, has a brand new name. MetLife announced the
signing of a 25-year agreement with the NFL’s New York Giants and
New York Jets to name the venue MetLife Stadium. MetLife and the
teams also announced an event where players from both teams will
celebrate with fans in Manhattan’s Bryant Park.
“With our status as one of the world's leading life insurers, we
wanted to partner with a world-class venue that would extend the
reach of our brand to levels unmatched in the industry,” said
Steven A. Kandarian, president and chief executive officer of
MetLife. “I'm confident that this partnership will strengthen our
brand and help drive value for shareholders.”
MetLife Stadium is one of the highest-profile stadiums in the
country with more than two million fans attending events every
year, and it will host Super Bowl XLVIII© in February 2014. As home
to the Jets and Giants, it is the only stadium that houses two NFL
teams, both of which are ranked among the top-five most valuable
franchises in the league and have substantial national fan
bases.
“Today we bring together three iconic New York institutions -
the Giants, the Jets and MetLife,” said John Mara, president and
chief executive officer of the New York Giants. “MetLife was one of
the stadium’s early supporters, having signed on as the first
cornerstone sponsor. We are thrilled to expand the relationship,
and look forward to kicking off the first of many exciting seasons
at MetLife Stadium.”
“Today’s announcement begins the next chapter of a spectacular
collaboration with MetLife,” said Woody Johnson, chairman and chief
executive officer of the New York Jets. “MetLife’s increased
presence at the Stadium will greatly enrich the game day
experiences for all visitors, and with a full roster of activities
and events, the inaugural season at MetLife Stadium will be unlike
any other.”
“In the coming days and all throughout the seasons ahead,
MetLife’s influence in the home of the Giants and Jets will be
impossible to overlook,” said Steve Tisch, chairman and executive
vice president of the New York Giants. “We are pleased to partner
with such a well-respected company, and be closely associated with
the signature MetLife assets.”
The MetLife Stadium agreement makes MetLife the official
insurance company of the Jets, Giants and the stadium complex, and
includes high-profile interior and exterior branding on the venue.
Specific elements of the agreement include: naming rights to the
stadium; 120,000 square feet of branded space at the main west
entrance; four illuminated signs on the exterior of the building;
four inner-bowl signs; and TV, radio, print and online media
opportunities.
“Hundreds of millions of people will experience events at
MetLife Stadium either in person or via broadcasts from the venue,”
said Beth Hirschhorn, chief marketing officer of MetLife. “MetLife
Stadium now joins the portfolio of powerful and iconic marketing
assets the company has cultivated over the years, including the
MetLife blimps and the company’s association with the PEANUTS©
characters.”
As the first “cornerstone” sponsor in 2010, MetLife provided
hundreds of fans with one-of-a-kind on-site experiences. Unique to
the home of the Giants and Jets, the cornerstone sponsor concept
provides four corporations their own branded zones, each of which
serve as a main entrance to the stadium, add color and excitement
to the building architecture, and offer integrated fan activities
tailored for each organization.
Time to Celebrate!
This Friday, August 26, Jets and Giants players will rush
Manhattan’s Bryant Park in an unprecedented event bringing both
teams together to celebrate MetLife Stadium with fans of all ages.
The event will be filled with surprises, game ticket giveaways and
lots of fan interaction opportunities. The event begins at 1:00
p.m. EDT and will feature numerous Giants and Jets players, notably
Jets Head Coach Rex Ryan with Mark Sanchez and Darrelle Revis, and
Giants Head Coach Tom Coughlin with Eli Manning and Justin Tuck.
The event will be hosted by noted broadcast personality Mike
Golic.
MetLife plans to expand upon its fan-focused sponsorship
approach. The company provided hundreds of fans with one-of-a-kind
opportunities in 2010, and as the stadium sponsor plans to do even
more this year with unique experiences including tickets to big
games, the opportunity to play on MetLife Stadium turf,
face-to-face meetings with star players, field passes, trips to
away games, signed memorabilia and much more. These events and
prizes are only a small part of the big plans MetLife has for fans
at the new MetLife Stadium.
About MetLife
MetLife, Inc. is a leading global provider of insurance,
annuities and employee benefit programs, serving 90 million
customers in over 60 countries. Through its subsidiaries and
affiliates, MetLife holds leading market positions in the United
States, Japan, Latin America, Asia Pacific, Europe and the Middle
East. For more information, visit www.metlife.com.
This press release may contain or incorporate by reference
information that includes or is based upon forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements give expectations or
forecasts of future events. These statements can be identified by
the fact that they do not relate strictly to historical or current
facts. They use words such as “anticipate,” “estimate,” “expect,”
“project,” “intend,” “plan,” “believe” and other words and terms of
similar meaning in connection with a discussion of future operating
or financial performance. In particular, these include statements
relating to future actions, prospective services or products,
future performance or results of current and anticipated services
or products, sales efforts, expenses, the outcome of contingencies
such as legal proceedings, trends in operations and financial
results.
Any or all forward-looking statements may turn out to be wrong.
They can be affected by inaccurate assumptions or by known or
unknown risks and uncertainties. Many such factors will be
important in determining the actual future results of MetLife,
Inc., its subsidiaries and affiliates. These statements are based
on current expectations and the current economic environment. They
involve a number of risks and uncertainties that are difficult to
predict. These statements are not guarantees of future performance.
Actual results could differ materially from those expressed or
implied in the forward-looking statements. Risks, uncertainties,
and other factors that might cause such differences include the
risks, uncertainties and other factors identified in MetLife,
Inc.’s most recent Annual Report on Form 10-K (the “Annual Report”)
filed with the U.S. Securities and Exchange Commission (the “SEC”)
and Quarterly Reports on Form 10-Q filed by MetLife, Inc. with the
SEC after the date of the Annual Report under the captions “Note
Regarding Forward-Looking Statements” and “Risk Factors”, MetLife,
Inc.’s Current Report on Form 8-K dated March 1, 2011 and other
filings MetLife, Inc. makes with the SEC. MetLife, Inc. does not
undertake any obligation to publicly correct or update any
forward-looking statement if we later become aware that such
statement is not likely to be achieved. Please consult any further
disclosures MetLife, Inc. makes on related subjects in reports to
the SEC.
Super Bowl is registered trademark of the National Football
League.
PEANUTS is a registered trademark Peanuts Worldwide.
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