BALTIMORE, Oct. 24,
2022 /PRNewswire/ -- Medifast (NYSE:
MED) the global company behind one of the fastest-growing
health and wellness communities, OPTAVIA®, recently
published "Healthy Habits Associated with Successful Weight Loss
Maintenance on a Commercial Program: Learnings from a Research
Survey"* in the Food and Nutrition Sciences journal. The survey
analyzed self-reported data collected from the OPTAVIA
Community and provides useful insights into factors associated with
successful long-term weight loss.** Coaches and Clients who
self-reported long-term weight loss leveraged several
features unique to the OPTAVIA program, such as:
- Support from an independent Coach and Community
- Aspects of the program's Habits of Health Transformational
System
- Accountability derived from becoming a Coach
In fact, 93% of Coaches who self-reported successful long-term
weight loss stated they "became a Coach" as a strategy to help them
stick with their healthy habits – a finding that suggests
contributing to the health and wellbeing of others may help an
individual with their own health journey.
This June, Medifast presented the results at Nutrition 2022, the
American Society for Nutrition's annual flagship meeting. The
self-reported survey was conducted by the company's team of expert
scientists and researchers, led by Medifast's Scientific and
Clinical Affairs Principal Scientists Christopher Coleman, MS, RDN and Jessica Kiel, MS, RDN. Consistent with existing
literature, the survey also found that other common strategies
reported by successful Coaches and Clients include:
- Leveraging healthy habits established during weight loss (i.e.,
physical activity)
- Food-related strategies (i.e., using OPTAVIA Fuelings,
portion control)
- Self-regulation and active relapse management (i.e., regular
weighing)
"Our clinically proven plans and scientifically developed
products are important components of the Coach and Client
experience," said Dan Chard,
Chairman and CEO of Medifast. "Within today's ever-evolving health
and wellness industry, we continue to prioritize research and
development in order to deliver an effective solution that can help
lead to Lifelong Transformation, One Healthy Habit at a Time."
OPTAVIA's clinically proven plans and scientifically
developed products are backed by registered dietitians, behavioral
experts and scientists – and empower independent Coaches to
confidently provide their Clients with the tools they need to
develop healthy habits.
"These self-reported findings suggest that successful strategies
for long-term weight loss are consistent with OPTAVIA's
unique offer," said Satya
Jonnalagadda, PhD, MBA, RDN, Vice President of Scientific
and Clinical Affairs at Medifast. "We have a robust Community of
more than two million people whose lives we've impacted through our
comprehensive plans. Gathering insights from their experiences is
key to continually evaluating and improving our offer, ultimately
providing our independent Coaches with evidence-based tools to best
support their Clients."
About Medifast:
Medifast (NYSE: MED) is the global company behind one of the
fastest-growing health and wellness
communities, OPTAVIA®, which offers
scientifically developed products, clinically proven plans and the
support of independent OPTAVIA Coaches and a Community to
help Customers achieve Lifelong Transformation, One Healthy Habit
at a Time®. As the publicly traded market leader by revenue in the
U.S. $7 billion weight management
industry, the company has impacted more than 2 million lives
through its Community of OPTAVIA Coaches, who teach
Customers how to develop holistic healthy habits through the
proprietary Habits of Health® Transformational System. Medifast was
recognized in 2022 as one of America's Best Mid-Sized Companies by
Forbes, in 2020 and 2021 as one of FORTUNE's 100
Fastest-Growing Companies and was named to Forbes' 100
Most Trustworthy Companies in America list in 2017. For more
information,
visit MedifastInc.com or OPTAVIA.com and
follow @Medifast on Twitter.
*The criteria for the survey research study cited below were
based upon individuals who self-reported 1) a loss of ≥ 10% body
weight, 2) a regain of < 25% of the weight lost over at least
one year after stopping their weight loss plan and 3) not starting
a new weight loss plan during that time. All results were
self-reported by the OPTAVIA Community.
**This survey research study does not substantiate weight
loss maintenance claims, particular weight loss strategies or
results.
References:
Christopher Coleman, Jessica Kiel, Chad
LaCalamita. Successful Maintenance after Weight Loss on a
Commercial Program: Habits and Benefits Among
Coaches Current Developments in Nutrition, Volume 6,
Issue Supplement_1, June 2022, Page
1055, https://doi.org/10.1093/cdn/nzac070.014
Jessica Kiel, Christopher Coleman, Chad
LaCalamita. Healthy Habits Associated with Successful Weight
Loss Maintenance on a Commercial Program. Current
Developments in Nutrition, Volume 6, Issue Supplement_1,
June 2022, Page
1067, https://doi.org/10.1093/cdn/nzac070.026
Christopher Coleman, Jessica Kiel, Chad
LaCalamita, Nicholas Frye,
Lindsey Provelengios. Healthy Habits Associated with
Successful Weight Loss Maintenance on a Commercial Program:
Learnings from a Research Survey. Food and Nutrition
Sciences, 2022, 13, 453-462
https://www.scirp.org/pdf/fns_2022052515210979.pdf
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SOURCE Medifast