TEMPE, Ariz., June 30, 2021 /PRNewswire/ -- GoDaddy Inc.
(NYSE: GDDY), the company that empowers everyday entrepreneurs,
announced today that GoDaddy Venture Forward, a multiyear research
effort to quantify the impact online microbusinesses have on their
local economies, has partnered with Mastercard's [NYSE: MA] City
Possible program, a partnership and co-creation initiative that
brings cities, companies and communities together to identify
common challenges and co-develop solutions that advance inclusive
and sustainable development.
The partnership will grant City Possible members access to
GoDaddy's Venture Forward data* through the Mastercard City
Insights Digital Marketplace. Since 2018, GoDaddy has analyzed the
economic impact of the 20 million microbusinesses its customers
have created across the country and has looked at data from over
30,000+ zip codes, 3,000+ counties and 900+ city regions. GoDaddy's
Venture Forward data has revealed the outsized economic impact of
everyday entrepreneurs and laid the groundwork for policy makers
and elected officials to build stronger, more inclusive local
economies.
"Venture Forward is empowering local governments and economic
developers with the data and insights they need to better support
the microbusinesses in their communities and the people behind
them," said Alexandra Rosen,
Director of Venture Forward at GoDaddy. "Joining Mastercard's City
Possible initiative allows us to better connect with companies,
municipalities and communities with aligned goals, and most
importantly, to build awareness for the economic impact
microbusinesses make in communities throughout the United States."
"We are thrilled to share GoDaddy's important research with our
global network of cities and partner members," said Miguel Gamino, Executive Vice President,
Enterprise Partnerships and Head of Global Cities, at Mastercard.
"Leaders from cities, businesses and academics are working to
create and pilot innovative solutions that promote inclusive
entrepreneurship and economic development in communities. Including
GoDaddy's Venture Forward research brings us one step closer in
achieving that goal."
Venture Forward's mission is to bring into focus the benefits of
building a more inclusive economy for communities by providing
valuable information on the impact of microbusinesses, which are
often too small or too new to show up in traditional methods of
capturing economic data. The Venture Forward research is available
to download and to explore with data visualization tools at
www.godaddy.com/ventureforward.
*GoDaddy's Venture Forward data is aggregated and anonymized in
accordance with applicable data protection and privacy laws.
About GoDaddy
GoDaddy is empowering everyday
entrepreneurs around the world by providing all of the help and
tools to succeed online. GoDaddy is the place people come to name
their idea, build a professional website, attract customers, sell
their products and services, and manage their work. Our mission is
to give our customers the tools, insights and the people to
transform their ideas and personal initiative into success. To
learn more about the company, visit www.GoDaddy.com.
About Mastercard
Mastercard is a global technology
company in the payments industry. Our mission is to connect and
power an inclusive, digital economy that benefits everyone,
everywhere by making transactions safe, simple, smart and
accessible. Using secure data and networks, partnerships and
passion, our innovations and solutions help individuals, financial
institutions, governments and businesses realize their greatest
potential. Our decency quotient, or DQ, drives our culture and
everything we do inside and outside of our company. With
connections across more than 210 countries and territories, we are
building a sustainable world that unlocks priceless possibilities
for all. www.mastercard.com
Source: GoDaddy Inc.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/godaddy-venture-forward-partners-with-mastercards-city-possible-initiative-301323293.html
SOURCE GoDaddy Inc.