Mastercard Scores with Expanded Olympique Lyonnais Partnership
September 04 2020 - 2:30AM
Business Wire
Becomes Official Shirt Sponsor for 2020-2021
Season
Mastercard today announced its extended commitment to the
Olympique Lyonnais (OL) women’s team by becoming Official Shirt
Sponsor for domestic games in the season starting September 2020.
The company will also be using their Priceless platform to create
memorable moments for fans in a time where typical fandom
activities, like attending live games, are less likely.
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Mastercard Becomes Official Olympique
Lyonnais Shirt Sponsor for 2020-2021 Season (Photo: Business
Wire)
The pandemic has had a ripple effect across the world of sports
and entertainment—with the financial impacts affecting women’s
sports teams more heavily than their male counterparts. Mastercard
has doubled down on its commitment to the women’s OL team to ensure
fans and players have opportunities to connect to their passion of
football during these more difficult times.
“We’re pleased to extend our partnership with Olympique Lyonnais
- it’s a natural fit for us to work with these amazing athletes and
highlight their accomplishments on and off the field to inspire the
many generations to come,” says Raja Rajamannar, Chief Marketing
and Communications Officer, Mastercard. “Particularly during a time
when in-person fandom is challenged, we look forward to using our
platform to engage fans in a unique and memorable way. As shown by
their recent successes in both domestic and European competitions,
OL continue to be a leading light in women's sport and an
organization with whom we are extremely proud to work with. We
believe that investing in the pioneers of the game and supporting
inspirational role models is essential for everyone to unleash
their potential.”
Last year, Mastercard expanded its sports sponsorship portfolio
by initiating a partnership with OL and a series of team players as
ambassadors to bring fans closer to their passions with exclusive
experiences available to cardholders on priceless.com. These
include digital experiences like the chance to receive a
personalized video with advice for improving your game, asking your
favorite players a question, exclusive interviews and video
content, and the chance to win a one on one digital coaching
session.
“We are very honored to have the Mastercard symbol on our jersey
– the ongoing support and commitment to women’s football from
Mastercard is not only crucial to enhance the drive for parity in
sport, but their activation program create new opportunities for
the fans and players to connect and share core values,” said
Jean-Michel Aulas President of Olympique Lyonnais.
The red and yellow Mastercard brand symbol will be on the front
of the players’ game jerseys and pre-game jerseys for all matches
in D1 Arkema, the highest division for women’s football in France,
for the 2020 – 2021 season. It will also appear on the domestic
replica women’s jerseys sold at retail stores and OL merchandise
outlets globally. The Mastercard symbol will also appear on the
pocket of the players’ jersey for all UEFA Women’s Champions League
games.
Creating Opportunities for Fans to get Closer to the
Game
In a sports world without fans attending live events, Mastercard
is activating its Priceless platform to get fans closer to the game
digitally. On Priceless.com fans will be able find exclusive
content of their favorite players, and for a limited time, sign up
to be some of the first fans to receive a jersey featuring the
Mastercard logo.
To kick things off, OL players will get the chance to inspire
young girls through a virtual mascot program where two lucky
superfans will wave their heroes on from home as players walk into
the stadium for their first match on Sunday, September 6th.
“Mastercard’s Priceless platform brings us closer to our fans
and helps us to inspire younger generations on and off the field.
From all over the world, no matter what the gender, ethnicity, and
country is, we all deserve the opportunity and support to go after
the things we love,” said Ada Hegerberg, Olympique Lyonnais,
Striker.
“The most important aspect of the game is the fans – without
them, we wouldn’t be on the field. In a time where we don’t have
the same physical support, like cheers from the stadium, it’s great
working with Mastercard to continue to create priceless moments for
the people that make the game worth playing,” said Wendie Renard,
Olympique Lyonnais, Captain.
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
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version on businesswire.com: https://www.businesswire.com/news/home/20200903005902/en/
Alyssa Rosenblatt alyssa.rosenblatt@mastercard.com
914.249.1564
Macy Salama macy.salama@mastercard.com 914.249.1411
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