Bryan Habana, Naomi Osaka and Other Partners
Help Fulfill People’s Passions for Arts & Culture, Culinary,
Music and Sports Around the World
From intimate acoustic sessions with Camila Cabello featuring
new renditions of her hit music to a question and answer session
hosted by rugby legend Bryan Habana and two-time Grand Slam™ winner
Naomi Osaka serving up a family favorite recipe, Mastercard is
partnering with its global ambassadors to craft unique experiences
for at-home enjoyment. The company is taking its expertise in
building physical events and bringing them online in a series of
global Digital Priceless Experiences, at a time when connecting to
our passions – like music, sports and culinary – is more important
than ever.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200519005652/en/
Camila Cabello (Photo: Business Wire)
“At Mastercard, through our long-established Priceless
experiences platform, we have both an opportunity and a
responsibility to continue connecting consumers with their
passions,” said Raja Rajamannar, chief marketing and communications
officer, Mastercard. “We are adapting our traditional sponsorships,
leveraging our partnerships and creating new, digital ways of
bringing once-in-a-lifetime moments into people’s homes.”
Experiences span the globe and passion areas, all featured on
Mastercard’s experiential lifestyle hub Priceless.com. People can
enjoy intimate acoustic musical performances, gameplay insights
from the pros, private cooking lessons from celebrity chefs,
training sessions with renowned fitness experts, behind-the-scenes
tours of some of the world’s most famed destinations, and more.
Visitors can also access additional exclusive content from
celebrities, experts and ambassadors on the site.
Visitors can travel the globe virtually to:
Arts & Culture: Visit Spain’s Museo Nacional
Thyssen-Bornemisza and learn the intricate stories behind some of
the museum's masterpieces; get a behind the scenes tour of some of
the world’s most famed opera houses from Dubai to Sydney; or learn
the basic fundamentals of circus arts from Cirque du Soleil
performers in Canada.
Culinary: Learn how to throw the ultimate online party
from Sommelier Belinda Chang; take virtual cooking lessons from
Chef Graham Elliot and Chef JJ Johnson; turn your pantry staples
into a gourmet meal with Chef Bryan Voltaggio; take a virtual
cooking class with Michelin-starred chefs from across Europe
through JRE-Jeunes Restaurateurs.
Music: Unwind during intimate, at-home acoustic sessions
with GRAMMY Award® nominated singer/songwriter Camila Cabello
sharing new renditions of her hit music, kicking off on May
27th.
Esports: Receive personalized video responses about
recommended strategies, optimal tactics and more from the reigning
European League of Legends Champion, G2 Esports, and exclusive
digital experiences from renowned LEC host Eefje "Sjokz"
Depoortere.
Sports: Up your game with golf tips from pros including
Ian Poulter, Justin Rose and Annika Sorenstam; e-sail with New
Zealand sailors Peter Burling and Blair Tuke and get baseball
pointers from former MLB® pitchers David Cone and Tim Wakefield. If
soccer is your game, get tips and lessons from players from across
the globe including Canadian footballer Kadeisha Buchanan, Danish
footballer Pernille Harder, Australian footballer Sam Kerr,
Japanese footballer Saki Kumagai and French footballer Wendie
Renard. Around the globe, future experiences will include those
with Pakistan cricket legend Wasim Akram, Indian tennis legend
Vijay Amritraj, New Zealand rugby legend Dan Carter, South African
rugby legend Bryan Habana, Norwegian footballer Ada Hegerberg,
Japanese rugby star Michael Leitch, tennis star and two-time Grand
Slam™ winner Naomi Osaka and English footballer Alex Scott.
Some experiences are livestreamed and available to the general
public while others are reserved for Mastercard cardholders and
partners. Most are currently available free of charge during this
time. Digital Priceless Experiences are also available to
Mastercard partners through API solutions. For more information on
Digital Priceless Experiences, including replays of previous events
or to participate in an upcoming experience, visit
Priceless.com.*
What partners have to say:
Naomi Osaka: “Connecting with people all over the world
is so important to me as I have friends, family and fans in so many
countries. In a time when we’re finding motivation and inspiration
in different places, it’s cool to be partnering with Mastercard off
the court and share something from my home with others.”
Pernille Harder: “‘I’m excited to partner up with
Mastercard in supporting a good cause and connect with cardholders
around the world during these rather difficult times. It’s
important that we share experiences and encourage each other to
make the most of ourselves and the time we have at home.”
Sam Kerr: “Mastercard continues to connect with people
all around the world even when they've been encouraged to stay at
home. I'm thankful to be partnered with Mastercard.”
Alex Scott: “Right now is a difficult time for everyone
and I’m hoping that by partnering with Mastercard I can provide
people with some momentary relief and provide ways for them to
connect to the things they love while needing to stay apart.”
Annika Sorenstam: “If you’re a cardholder, go to
priceless.com and check out all the amazing experiences Mastercard
is creating during these tough times. I’m excited to be part of
such a great program.”
* Some experiences have limited space and require signing up on
Priceless.com to secure your spot. Mastercard may substitute
certain events in its discretion.
About Priceless.com
Priceless.com is Mastercard’s experiential lifestyle hub
designed to inspire and create once in a lifetime moments to be
shared with family and friends at home, online, and everywhere in
between. Exclusive to Mastercard cardholders, its unique
multicultural proposition allows people to connect closer to their
passions, fuels their desires for continuous learning and
discovery, and gives them the opportunity to gift experiences,
enter sweepstakes, and participate in special auctions to benefit
important causes. Inspired from over 40 destinations and accessible
from 90+ countries, consumers can find dynamically curated
experiences both physical and digital across culinary, sports, arts
and culture, music, and more, as well as custom editorial content
enabling them to Start Something Priceless.
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
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version on businesswire.com: https://www.businesswire.com/news/home/20200519005652/en/
Alyssa Rosenblatt alyssa.rosenblatt@mastercard.com
914.249.1564
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