Bangkok Tops Mastercard’s Global Destination Cities Index for the Fourth Consecutive Year
September 04 2019 - 12:01AM
Business Wire
With a Decade of Destination Insights,
Mastercard Shows the Dramatic Rise in International Travel—and the
Particular Growth of the Asia-Pacific Region
Over the past ten years the world has seen economic ebbs and
flows, evolving global competition and partnership, and boundless
technological innovation. But, one thing has remained constant:
people’s growing desire to travel the world, visit new landscapes
and immerse themselves in other cultures. Mastercard’s Global
Destination Cities Index, released today, quantifies this desire:
since 2009, the number of international overnight visitors grew an
astounding 76 percent.
This year, the Global Destination Cities Index—which ranks 200
cities based on proprietary analysis of publicly available visitor
volume and spend data—reveals that Bangkok remains the No. 1
destination, with more than 22 million international overnight
visitors. Paris and London, in flipped positions this year, hold
the No. 2 and 3 spots, respectively both hovering over 19 million.
All top ten cities saw more international overnight visitors in
2018 than the prior year, with the exception of London, which
decreased nearly 4 percent. The forecast for 2019 indicates
across-the-board growth, with Tokyo expecting the largest uptick in
visitors.
When looking at the cities by dollar spent, Dubai tops the list
with travelers spending USD $553 on average a day. Makkah, new to
the top 10 last year, remains at No. 2 for the second consecutive
year, with Bangkok rounding out the top three.
Notably this year, the Global Destination Cities Index offers a
decade of insights to consider, with three key trends standing
out.
- Consistent & Steady Growth: Over the past decade,
the one constant has been continual change. Each year, more people
are traveling internationally and spending more in the cities.
Between all of the destinations within the Index, arrivals have
grown on average 6.5 percent year-over-year since 2009, with
expenditure growing on average 7.4 percent.
- The Sustained Dominance of Major Cities: While there has
been significant movement in visitors to smaller cities, the top 10
has remained largely consistent. London, Paris and Bangkok have
been the top 3 since 2010, with Bangkok as No. 1 six of the past
seven years. New York is another top 10 stalwart, with 13.6 million
overnight visitors this year.
- The Rise of Asia-Pacific International Travelers: Cities
in the Asia-Pacific region have seen the largest increase in
international travelers since 2009, growing 9.4 percent. In
comparison, Europe, which saw the second highest growth, was up 5.5
percent. This is spurred on by the growth in mainland Chinese
travelers. Since 2009, mainland China has jumped up six places to
be the No. 2 origin country for travelers to the 200 included
destinations—behind only the U.S.
The Global Top 10 Destination Cities in
2018
2018 International Overnight
Visitors
Growth Forecast for 2019
Average Length of Stay
Average Spend Per Day (USD)
Bangkok
22.78 million
3.34%
4.8 nights
$184
Paris
19.10 million
2.24%
2.5 nights
$296
London
19.09 million
3.47%
5.8 nights
$148
Dubai
15.93 million
1.68%
3.5 nights
$553
Singapore
14.67 million
4.0%
4.2 nights
$272
Kuala Lumpur, Malaysia
13.79 million
9.87%
5.7 nights
$142
New York
13.60 million
2.94%
7.9 nights
$152
Istanbul
13.40 million
8.14%
5.8 nights
$106
Tokyo
12.93 million
10.02%
5.4 nights
$196
Antalya, Turkey
12.41 million
8.14%
14.0 nights
$44
Top Cities by Dollars Spent in
2018
2018 International Overnight
Visitor Spend (USD)
Forecast for 2019
Average Spend by Day (USD)
Dubai
$30.82 billion
4.18%
$553
Makkah, Saudi Arabia
$20.09 billion
7.94%
$135
Bangkok
$20.03 billion
8.67%
$184
Singapore
$16.56 billion
2.66%
$272
London
$16.47 billion
4.64%
$148
New York
$16.43 billion
2.93%
$152
Paris
$14.06 billion
-0.78%
$296
Tokyo
$13.77 billion
12.74%
$196
Palma de Mallorca, Spain
$12.69 billion
3.17%
$233
Phuket, Thailand
$12.01 billion
9.16%
$247
“In today’s interconnected world, travel has become an important
part of how we work and how we live,” said Carlos Menendez,
president, Enterprise Partnerships. “It’s critical for us to
understand how travel impacts cities and destinations for the
better and the challenges it poses, to ensure local leaders have
the information and solutions they need to succeed.”
Addressing the challenges and opportunities of global tourism is
too big a task for one organization, industry or government alone.
Bringing together resources from across disciplines and sectors –
public and private – helps tourism partners better understand
commerce patterns and deliver more connected and inclusive
experiences.
As a key technology partner for the global travel and tourism
industry, Mastercard provides solutions, insights and consulting
services that address destinations’ unique needs. In addition,
Mastercard pioneered City Possible, the global partnerships and
co-creation initiative for cities, research institutions and
private sector organizations. The initiative identifies and
addresses urban challenges through scalable solutions in areas such
as digital inclusion and economic development.
Mastercard also works to ensure ease, simplicity and value for
consumers who are hitting the road:
- Mastercard Travel & Lifestyle Services deliver
best-in-class travel planning and booking tools for World and World
Elite cardholders. With the Lowest Hotel Rate and Hotel Stay
Guarantees, cardholders rest assured that they always get the best
value and exactly what they paid for.
- Mastercard Travel Rewards offer select cardholders in
Europe, the Middle East, Asia Pacific and Latin America seamless
cash-back rewards when they shop at select merchants in key
destinations.
- Priceless Cities creates unique experiences across food,
entertainment and shopping in 42 cities around the globe, including
Bangkok, London, Paris and many others included in the Index.
More information and the full reports can be found here.
Methodology
The Mastercard Global Destination Cities Index ranks 200 cities
based on third-party research and proprietary analysis in terms of
the number of their total international overnight visitor arrivals
and the cross-border spending by these same visitors in the
destination cities in 2018, and gives visitor and expenditure
growth forecasts.
Public data is used in deriving the international overnight
visitor arrivals and their cross-border spending in each of the 200
destination cities. Forecasts are based upon the weighted average
of the national level tourism forecasts and the actual 2019 monthly
data at the destination level, which is available to the latest
month before release.
This Index and the accompanying reports are not based on
Mastercard volumes or transactional data.
The Asia Pacific Destinations Index (APDI) is a regional subset
of Mastercard’s Global Destination Cities Index (GDCI). More
information and the full APDI report can be found here.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology
company in the global payments industry. Our global payments
processing network connects consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews, join
the discussion on the Beyond the Transaction Blog and subscribe for
the latest news on the Engagement Bureau.
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Mastercard Communications Sean Hamel +1 914 249 1880
sean.hamel@mastercard.com
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