Mastercard and ZIVELO Leverage Artificial Intelligence to Revamp the Ordering Experience at Quick Service Restaurants
May 16 2019 - 9:00AM
Business Wire
Sonic Drive-In will be first to pilot the new
innovative voice AI powered ordering and dynamic menu experience at
their drive-in locations
Today, Mastercard announced a partnership with ZIVELO, a leader
in self-service kiosk technology, to enhance the drive-in and
drive-through ordering experience for quick service restaurants
(QSRs) with a first-of-its-kind AI-powered voice assistant and
personalized dynamic menu. Sonic Drive-In will be the first partner
to pilot the new experience at selected Sonic locations in the U.S.
this year. The technology will first be showcased at the National
Restaurant Association Show in Chicago from May 18-21, 2019.
Upon arrival at the QSR’s drive-in or drive-through, consumers
will be prompted to order from an AI-powered voice ordering
assistant, which will integrate with a dynamic menu display. The
menu will automatically update using a proprietary AI solution
developed by Mastercard, which will allow the display to be
customized either for a specific customer or for external factors
such as weather, time of day, seasonality and location.
“We are excited to be partnering with ZIVELO to help QSR
merchants further enhance their ordering experience to provide even
more contextual interactions with their customers and ultimately
allow them to get their food faster,” said Stephane Wyper, senior
vice president, new commerce partnerships, Mastercard. “This builds
on Mastercard’s continued focus on leveraging our payment, loyalty
and analytics capabilities to innovate within the retail space
alongside our merchant and technology partners.”
“We see facets of our brand, our restaurants, and AI technology
converging in a way that makes for a special customer experience.
Sonic is known for a fun environment and a full menu with extensive
customization options that allows guests to personalize every
meal,” said Jon Dorch, vice president of integrated customer
engagement. “Voice AI promises to provide carefree conversational
ordering that complements the overall experience. We anticipate AI
integration will also provide opportunities to streamline repeat
orders, personalize suggestions based on data, and offer rewards
that are truly relevant.”
The artificial intelligence engine that powers the voice
ordering experience to provide a dynamic menu was developed through
Mastercard Labs and can be adapted for the needs of each specific
merchant partner. The solution is built on OakOS, ZIVELO’s software
operating system for public computing experiences, and relies on
ZIVELO’s expertise within the self-service display industry, having
successfully deployed tens of thousands of kiosks in restaurants to
date. Mastercard also provides innovation support through an
off-the-shelf voice AI solution for merchants that can be designed,
developed and launched without significant effort, allowing them to
quickly deploy the experience in-market.
"Drive-thru accounts for 70% of QSR transactions, yet the
experience has remained more or less untouched by innovation," said
Healey Cypher, CEO of ZIVELO. "As customer expectation continues to
move towards faster, personalized, and contextual experiences, we
are excited to partner with Mastercard to bring this transformative
solution to market and hopefully exceed those expectations."
The voice ordering experience and dynamic menu solution was
designed by Mastercard and ZIVELO to be flexible for each unique
quick service restaurant environment. Additional partners will
pilot the technology as it continues to roll out in 2019.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. Our global
payments processing network connects consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on
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the Engagement Bureau.
About Sonic
SONIC, founded in 1953, is the largest drive-in restaurant brand
in the United States with more than 3,600 restaurants. SONIC is
part of the Inspire Brands family of restaurants. For more
information, visit SonicDriveIn.com and InspireBrands.com.
About ZIVELO
ZIVELO’s mission is to revolutionize the way brands use
technology to interact with their consumers on-premise and in the
physical world. Founded in 2008, ZIVELO has rapidly grown to become
the leading self-service technology brand, offering a sleek and
sophisticated product design, intuitive user experience, and
cutting-edge modular hardware solutions. In 2018, ZIVELO acquired
Oak Labs, the creators of OakOS - the world’s first operating
system for public computing experiences. Through the acquisition,
ZIVELO now provides brands with an end-to-end solution for the
roll-out of kiosks and digital signage and is one of the only
full-service kiosk providers to offer world-class hardware,
software, services, and financing under one roof. ZIVELO is
headquartered in Scottsdale, AZ, with offices in San Francisco and
Seattle. For more information, please visit
http://www.ZIVELO.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20190516005527/en/
Mastercard Communications Contact:Sarah
Elysarah.ely@mastercard.com914.249.6714ZIVELO Communications
Contact:Mary McCauleypress@zivelo.com877.494.8346
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