Sound On: Mastercard Debuts Sonic Brand
February 08 2019 - 12:01AM
Business Wire
Turn your sound on and tune in for the latest news about
Mastercard’s brand transformation – the launch of its sonic
brand.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190207005957/en/
Mastercard debuts its sonic brand
identity, a comprehensive sound architecture that signifies the
latest advancement for the brand. Wherever consumers engage with
Mastercard across the globe – be it physical, digital or voice
environments - the distinct and memorable Mastercard melody will
provide simple, seamless familiarity. The news comes on the heels
of the company’s recent transition to a symbol brand and is part of
its continued brand transformation. (Photo: Business Wire)
For more information, visit newsroom.mastercard.com to read our
full press release, watch our sonic brand in action through our
“Daily Transactions” vignettes, and hear our full suite of
sounds.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a
technology company in the global payments industry. Our global
payments processing network connects consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. Mastercard products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
the Beyond the Transaction
Blog and subscribe for the latest news on
the Engagement Bureau.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190207005957/en/
Media:Jennifer StalzerJennifer.stalzer@mastercard.com
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